In a nutshell, the top best places to buy diamonds are:
Watch Diamonds in Super HD
This jeweler is a top choice when shopping for high-quality natural GIA or AGS graded diamonds, lab-grown diamonds, and fine jewelry. James Allen has a unique HD 360° high-resolution technology for viewing and inspecting diamonds and offers exceptional support over the long term. As the most prominent online retailer of fine jewelry and diamonds, James Allen has many options for buyers to consider while shopping for engagement rings. James Allen's product quality, customer service, price match policy, and other discounts are essential factors that qualify them as the top option for buying diamonds online. Also, remember to check their True Hearts diamonds. Click here to watch super HD diamond videos by James Allen.
The company is best known for its high-quality, precision-cut Hearts and Arrows diamonds. They cut higher-quality diamonds than Tiffany & Co. Whiteflash, which has one of the largest selections of in-house diamonds compared to other online retailers. Due to their exceptional customer service, Whiteflash has continued to be a recipient of the Better Business Bureau's Award for Excellence since 2004. They also offer designer engagement rings, making them a top contender for online diamond shopping. Furthermore, Whiteflash recently started selling high-precision ideal cut lab-grown diamonds. Click here to learn more about Whiteflash's heart and arrow diamonds.
For fine diamond jewelry and gifts, checking Blue Nile's products and services is critical before making a purchase. The company is one of the first online fine jewelry retailers and is credited with transforming the online diamond shopping experience. Blue Nile also has the distinction of being one of America's largest diamond and fine jewelry companies. Signet Jewelers recently acquired them for $360m. Click here to access Blue Nile's quick diamond-buying cheat sheet.
Clear Origin is a relative newcomer to the diamond industry. Founded by veterans of the diamond trade in 2017, the company exclusively focuses on lab-grown diamonds. They also offer unique diamond jewelry. Moreover, Clear Origin provides an easy and hassle-free shopping experience with free shipping and 100-day return policies. Customer service is average at Clear Origin.
Ritani was founded by a family of jewelers in 1999. The company is renowned for its exceptional handcrafted jewelry and customer service. Artisans in New York create Ritani's one-of-a-kind jewelry designs. In addition to extraordinary mountings and jewelry designs, Ritani provides complete pricing transparency, diamond market analysis, and a price match policy. Learn more about their approach to calculating diamond prices based on wholesale prices, processing costs, and margins with full transparency here.
Brilliant Earth is an exceptional choice for buying lab-grown diamonds and designer engagement rings. Like our other top-rated retailers, Brilliant Earth is known for ethically sourcing its products. They also carry many designer engagement rings and other fine jewelry. Brilliant Earth recently became a publicly traded New York Stock Exchange company. Moreover, Brilliant Earth is 1) a certified and audited member of the Responsible Jewelry Council, 2) one of the first companies to offer blockchain-enabled diamonds, and 3) has created rigorous protocols for tracing the origins of a diamond.
Aurate offers unique fine jewelry made from durable and sustainable materials at transparent prices. As a newcomer to the fine jewelry industry, the brand was created by Sophie Kahn and Bouchra Ezzahraoui in 2015 to offer elegant and classic jewelry designs with a dedication to affordability. Aurate is an exceptional choice for ethically sourced and sustainably crafted fine jewelry, engagement rings, and diamonds.
Brian Gavin Diamonds is also a good jeweler for AGS graded ideal
cut diamonds. Brian is a leading diamond cutter and takes
pride in his craft. Because Brian strives for excellence, diamond prices at
Brian Gavin Diamonds are slightly higher than other online retailers.
Ritani was founded by a family of jewelers in 1999. The company is renowned for its exceptional handcrafted jewelry and customer service. Artisans in New York create Ritani's one-of-a-kind jewelry designs. In addition to extraordinary mountings and jewelry designs, Ritani provides complete pricing transparency, diamond market analysis, and a price match policy. You can learn more about their approach to calculating diamond prices based on wholesale prices, processing costs, and margins with full transparency here.