Ritani – A Review
Our Rating 4.4 out of 5.
Compare Ritani Diamonds with James Allen.
Ritani, an online jewelry store, features some beautiful engagement ring settings and good quality diamonds. They may not be as competitive price-wise as James Allen or Blue Nile, but their settings are often one-of-a-kind and make the purchase worth the extra money spent for customers.
Reliable and with a wide range of options, Ritani deserves consideration for those looking to purchase diamond engagement rings online.
A Brief History
Fairly new to online jewelry retailing, Ritani opened its site in 2012. It was born from the Julius Klein Group but was then bought out by Cantor Fitzgerald, but still retaining Brian Watkins as CEO, giving the company a trustworthy standing in the market.
Since its inception, Ritani has attempted to grow with online retailing, adding unique features to the site which aim to make the online jewelry shopping experience easier for customers. One section that Ritani has excelled in since it started is providing customers with superb customer service, which is a pillar to online shopping.
What Ritani Offer
All diamonds shown on the Ritani site stem from a direct relationship with suppliers, which means that all of these diamonds displayed are readily available. There is also a featured option on the site to have up to four diamonds reviewed by a gemologist, who will inspect the chosen diamonds and send the client a detailed review of each. This is incredibly helpful to those who might have a hard time choosing the right diamond, and are looking for more information to help make the decision easier.
Arguably, Ritani’s best feature is its “clicks and bricks” policy. This allows clients to chose a selection of diamonds or jewelry, and have it shipped to a local retailer for viewing. This offers clients the best of both worlds, being able to shop online with the option of holding and viewing the pieces in person.
All diamonds featured on Ritani come certified by AGS or GIA, which is incredibly important to prove the properties and authenticity of diamonds bought.
What Makes Ritani Stand Out?
Ritani Diamonds – Through direct suppliers, Ritani sells their diamonds as their own. All diamonds are ethically sourced and have been certified by AGS or GIA, assuring the quality of the diamonds.
Ritani Reserve Diamonds – Ritani has a special selection of diamonds, only available in round or princess-cut, that are high-quality diamonds with precision cuts, allowing a maximum sparkle and light performance.
Own Designs – Ritani allows clients to choose their diamond and ring setting in order to create their own engagement ring. A wide range of diamonds and many different settings allow for unique and personalized engagement rings to be made.
Information Offered – There is a large amount of information on offer for each product sold on the site. To add to this, Ritani also adds in other helpful information to assist customers, such as the latest diamond trends, which is something other sites lack.
One cannot compare Ritani pricing to that of James Allen and Blue Nile. The diamond and engagement ring settings sold by Ritani do carry a more premium price tag, but not so much to make it unaffordable to most.
As with other sites, you should expect a price tag relative to the quality you are purchasing, but with Ritani, the same quality diamonds can be found slightly cheaper elsewhere. James Allen offers diamonds with better precision and cuts than those in similar price ranges at Ritani, which is where Ritani lack slightly.
Ritani offer customers the option to design their own rings by choosing their own setting and diamonds from the site. The custom design option is not as in-depth as some other online jewelry retailers, but it does give customers the option to mix and match diamonds and settings until they have designed their engagement ring of choice.
Website Ease of Use
The Ritani website is an enjoyable one to use. The navigation is intuitive, highlighted by a clean and neat interface. Everything on the site is easy to find, with quick and easy navigation.
Filtering options are available on diamonds and engagement rings settings, which help to narrow down a large choice to view only what the customer is interested in. All relevant information is clearly displayed under each product, with the option to contact Ritani to receive more in-depth information if any is needed.
The checkout process is just as easy, and the biggest bonus is that there are no additional costs that pop up at checkout, you only pay for the items you are buying, with no hidden add-ons.
Ritani shines when it comes to customer care, policies and services offered. They really do try to go the extra mile to accommodate customers from all over the world and are there to help every step of the way.
Lifetime Warranty – All jewelry and diamonds come with a lifetime warranty for manufacturing defaults. To make the return policy even easier, they allow customers to drop off the item at the nearest location, where Ritani will collect the item for repair.
Trade-Ins – Offering a lifetime upgrade, clients can receive a 100% credit towards a new purchase, as long as the new diamond costs over 50% more than the diamond being traded-in. This option also allows clients to keep the original setting when purchasing a new diamond, or the option to trade it in.
Free Shipping – Ritani offers free shipping to over 70 countries worldwide, as well as free return shipping with a money-back guarantee within 30 days of purchase.
Ritani Financing Options
Ritani does have financing plans to help clients purchase diamonds and jewelry, which are similar to other financing plans offered by other retailers. There is also the option of paying off your purchase in 6 months with 0% interest.
Why You Should Choose Ritani
- Only AGS and GIA certified diamonds on sale
- Custom design own ring by choosing a diamond and a setting
- Beautiful and unique engagement ring settings to choose from
- Free shipping to over 70 countries worldwide
- All diamonds are certified and conflict-free
Ritani – For Beautiful Rings
While Ritani might not match up in value to James Allen or Blue Nile, they do offer some of the most unique and stunning engagement ring settings available. To complement this, there is a wide range of diamonds to choose from on the site, each with a certification from GIA or AGS, as well as the option to compare in-house diamonds through a gemologist.
Ritani might have the engagement ring you have been searching for, and paired with one of the quality diamonds, you might not want to look elsewhere.