Whiteflash – A Review

Our Rating 4.85 out of 5.

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Whiteflash  Ideal Diamonds and Fine Jewelry is an online site, providing clients the opportunity to shop for some of the most exquisite diamonds and jewelry available.

The company is also one of few online engagement ring retailers that are authorized to sell designer engagement ring mountings, from exceptional designers such as  Tacori, Simon G, Ritani, Verragio, and Danhov.

Shopping on Whiteflash gives you the ultimate experience, with an elegant website, an incredible selection of ideal diamonds, and phenomenally beautiful engagement ring settings to suit different budgets.

A Brief History

Whiteflash began their online journey in 2000, retailing beautiful engagement rings as well as other fine jewelry. The company based its business and reputation on word of mouth, instead of investing in large marketing budgets used by other similar retailers.

After 15 years in the industry, Whiteflash was awarded the highest honor bestowed by the Better Business Bureau, having been awarded the 2016 BBB Pinnacle Award.

Whiteflash holds a very unique position in online jewelry sales, priding themselves on providing the best quality diamonds, and relying on their quality to speak for itself.

What Whiteflash Offer

Whiteflash is an elegant online jewelry store, offering only the highest quality diamonds and jewelry to clients. They have a large in-house inventory full of vetted and ideal diamonds, all which can be viewed on their website.

Being a member of the American Gem Society (AGS), Whiteflash prides themselves on the authenticity and quality of their diamonds, and provide certification to prove the properties of each diamond on their site.

Not only do their diamonds come certified by AGS, but the website packs detailed information on all the diamonds on sale, as well as HD video viewing options on both the diamonds and engagement ring settings as well. This gives customers peace of mind being able to properly view the diamond, and all the information necessary, before making a purchase online.

What Makes Whiteflash Stand Out?

In-House Inventory – Unlike many other retailers, Whiteflash owns and store all of the diamonds, engagement rings and other jewelry shown on the site. This allows them to be hands-on from start to end, with consultants being on hand to expertly answer any questions that may arise on the way.

In-House Experts – Whiteflash has in-house experts who are either GIA trained, AGS Certified Gemologists, Diamond Graduates or Graduate Gemologists. This expanse of expertise only helps to better the experience of customers on the site and speaks to the quality of not only the diamonds but the service you will receive as well.

Exclusive Cuts – A Cut Above is a super ideal diamond which is exclusive to Whiteflash, and gives the company credibility to their international recognition for ‘hearts and arrows’ diamonds. The diamonds in this range feature a three-dimensional alignment of facets, as well as a perfect hearts and arrows design. After this, the stone then needs to earn an  AGS ideal certification, as well as passing additional image testing which proves the light performance of the stone. Having this  diamond cut available on their site speaks to the superiority of their diamonds and stones.

Designer options – Whiteflash is one of the few online retailers who offer exquisite designer engagement ring settings, from phenomenal designers such as Simon G, Tacori, Danhov,  Ritani, and Verragio.

Imagery – When it comes to imagery, Whiteflash believes that such beautiful jewelry deserves to be portrayed in equally exceptional ways. The images of the diamonds and jewelry on the site are taken from several different angles, perfectly capturing the beauty of each piece.

Whiteflash Pricing

Whiteflash is centered on providing the best quality diamonds, as well as stunning engagement ring settings, some from well-known designers, to their clients. Such high quality does come with a price tag, but for those who want to try and stick to a budget, there are different ranges of diamonds and jewelry to choose from.

Clients can be assured that they will receive the highest quality, brilliant diamonds, and exquisite jewelry, for their money spent at Whiteflash.

Custom Orders

Other than a wide selection of exquisite designer jewelry, Whiteflash has a custom jewelry design service that allows clients to bring their jewelry designs to life. The company seeks to put their customers first, and if they do not have the specific diamond a client is looking for, they will source it themselves.

The design is assisted by expert customer service from start to finish, and the process does set Whiteflash apart from competitors.

Website Ease of Use

Elegant, clear and uncluttered, the Whiteflash website is a pleasure to use. There are no unnecessary tabs and everything needed on the site can be easily seen and accessed.

The presentation of the diamonds and jewelry is seamless, and all the information is neatly packed into a page as well. There are 5 tabs to choose from to start the shopping experience, and you are able to narrow down your choices from there.

Whiteflash has so expertly created their site to exude excellent and elegance, but have still managed to make it incredibly easy to use and navigate through, from the first click to checkout.

Customer Service

As a company, Whiteflash gives a lot of care to their customers, and have built their business around this idea. Whiteflash receives a yearly A+ rating with BBB for customer service standards, making them a clear leader in this front.

Fulltime Customer Support – There is always an expert customer care agent ready to answer any queries which might arise, or to guide clients through the online site and checkout processing.

Return Policy – Risk-free purchasing means that Whiteflash offers the option of a full 30-day money-back guarantee.

Service Plan – All purchases are fully covered for one year with regards to repairs, repolishing, resizing and cleaning.

Free Shipping – All shipping is freed and fully insured, to inside the US and international destinations.

One Year Buy Back – Whiteflash will buy back your diamond ring within the first year for 70% of the purchase price, for all in-house diamonds.

Whiteflash Financing Options

Whiteflash offers a convenient alternative to credit card purchases with Affirm, which allows clients to spread out payments over a length of 3, 6 or 12 months, with interest rates as low as 10%.

There is also the Flex Plan which is a down payment of 20% put down on a purchase over a total of $1500, and then three equal payments are made at 30-day intervals. If payment is not met, Whiteflash will recover the diamonds and issue a store credit to the value of amounts of money paid thus far.

Why You Should Choose Whiteflash

• Largest inventory of AGS Ideal Diamonds
• An exquisite selection of designer engagement rings
• One Year Buy Back Guarantee on purchases
• Free, insured international shipping
• A Cut Above diamonds exclusively sold on Whiteflash

Whiteflash – The Elegant Choice

Whiteflash is the go-to online jewelry and diamond retailer if you are looking for the highest quality, AGS certified diamonds. Along with ideal diamonds, they offer a refined selection of designer engagement ring settings and fine jewelry suited to every taste.

Both class and elegance are defined through Whiteflash, with outstanding customer care and only the most stunningly crafted pieces on show.