Brilliant Earth – A Review
Our Rating 4.4 out of 5.
Compare Brilliant Earth with James Allen.
Ethically sourced and eco-friendly products are trending in the market right now, and with good reason. It would make sense then that this ethos would transpire towards the jewelry market, which is where Brilliant Earth comes in.
An online retailer of engagement rings and diamonds, Brilliant Earth strive to be a source of eco-friendly and ethical diamonds and jewelry.
While in theory this is an incredible idea, and one that many online retailers should get behind, does Brilliant Earth really stand up to what they claim to provide?
A Brief History
Only founded in 2005, Brilliant Earth is still fairly new in the online jewelry industry. Based in San Diego, Brilliant Earth has grown through great marketing, placing themselves in a unique standing in the market by claiming to provide eco-friendly products.
Keeping to this branding, Brilliant Earth donates 5% of their own profits to uplift communities who were once victims of unfair diamond mining, helping to support a more fair gold and diamond trade system.
Much of Brilliant Earths business model is aimed towards ethical diamond trade, and they do go the extra mile to offer support to enterprises who might need it.
What Brilliant Earth Offer
The main selling point of Brilliant Earth, and what makes them unique in the industry, is their claim to only provide ethically sourced diamonds, as well as having one of the largest online inventories of diamonds grown in labs.
Traditionally, lab-grown diamonds are not considered as precious or are not as sought after as naturally mined diamonds. However, the other side to this is that lab-grown diamonds come with a 100% guarantee that they weren’t unethically sourced. While lab-grown diamonds have not reached the popularity of natural diamonds, Brilliant Earth promotes them due to their ethical sourcing, and eco-friendly benefits, not contributing to global warming from mining activities.
Brilliant Earth goeseven further, providing eco-friendly packaging for their rings. The packaging is made from handcrafted wood in New Zealand. Covering all their bases, Brilliant Earth is the premium online site for those who are conscious of supporting underprivileged communities and their environmental footprint.
What Makes Brilliant Earth Stand Out?
Beautiful engagement ring settings – Taking a step away from diamonds, Brilliant Earth offers some truly stunning engagement ring settings. The quality of the engagement rings is outstanding, with incredible craftsmanship and attention to detail.
Ethical – All aspects of Brilliant Earth are focused on being ethical and eco-friendly. This helps the consumer be sure that they are making the responsible choice when purchasing a diamond or engagement ring.
Large inventory of lab-grown diamonds – Whether you are looking to purchase a lab-grown diamond for the eco-conscious side, or to avoid paying a higher price for a naturally mined diamond, Brilliant Earth has one of the largest inventory of lab-grown diamonds to choose from.
Jewelry for a cause – Brilliant Earth offers a new dimension to online engagement ring and diamond shopping. They allow the customer the feeling of being involved in something bigger than just purchasing a product, they allow the customer to contribute towards an incredibly meaningful cause.
Vintage jewelry – Brilliant Earth also features a range of vintage jewelry, with one-of-a-kind pieces that cannot be found elsewhere.
Brilliant Earth Pricing
Brilliant Earth does not compare as well with other online retailers, such as Blue Nile and James Allen when it comes to pricing. Their diamonds and jewelry do tend to carry a slightly higher price tag, but it is important to remember that 5% of profits do go towards a charitable cause.
To save face on pricing, Brilliant Earth offers a large range of lab-grown diamonds, which are considerably more affordable than naturally mined diamonds.
Brilliant Earth does offer custom orders for clients. There are many engagement rings that can be set with diamonds found on the site as well. This allows the customer to choose their own perfect combination of diamond and setting, creating a unique ring.
On the site, you can choose your center diamond or gemstone, your engagement ring setting, the metal and then receive help from one of the knowledgeable design agents who will help you in creating a personalized engagement ring.
Website Ease of Use
The Brilliant Earth website is fairly easy to use. It is free from clutter, and simple to navigate through. The homepage is full of soft colors, allowing the rings and diamonds to really pop.
The user interface is quite standard and allows you to narrow down your diamond selection with your budget and cut, color, clarity, and carat.
One downfall is that not all diamonds are pictured on the site, and only have an illustrated picture of what their cut and qualities are. If you are interested in viewing a diamond, you will need to request the pictures from Brilliant Earth.
Brilliant Earth has fairly reliable customer service. They look to keep their customers cared for and happy long after a purchase has been made, and is always open to answering questions or seeing to queries if they arise.
Fulltime Customer Support – You are able to contact Brilliant Earth with a query or request at any time during the day.
Lifetime Guarantees – Brilliant Earth offers two-lifetime guarantees for purchases. The first is a lifetime upgrade on diamonds bought on the site, which allows customers to trade in a diamond in the future. However, the new diamond must be a minimum of 50% more in value than the diamond being traded-in. The second is the lifetime guarantee that covers manufacturing defects of an engagement ring. If a ring is damaged from manufacturing, they will repair it for free.
Free Shipping – For customers based in the USA, Canada, and Australia, Brilliant Earth offer two-way shipping through FedEx, with a cover that extends to a return within 30 days of purchase.
Brilliant Earth Financing Options
For clients within the USA, Brilliant Earth offers interest-free installments on purchases. For other customers outside of the USA, there are flexible financing plans offered, such as payments from multiple credit cards and layaway plans.
Why You Should Choose Brilliant Earth
- Eco-friendly and ethically sourced diamonds
- Large inventory of lab-grown diamonds
- High quality, beautiful engagement ring settings
- Lifetime warranties with trade-ups offered
- Interest-free installments for USA clients
Brilliant Earth – The Ethical Choice
Brilliant Earth is paving the way for other online retailers to become more conscious and supporting of ethical trade and the environmental footprint left behind by the diamond and engagement ring industry.
They offer comprehensive options for clients, with a meaningful view on supporting the industry from grassroot level, all while providing some of the most gorgeous engagement rings and high-quality diamonds around.