Brilliant Earth Review
Shop at Brilliant Earth.
Ethically sourced and eco-friendly products are trending in the market these days, and with good reason. It would make sense then that this ethos would transpire towards the jewelry market, which is where Brilliant Earth comes in.
An online retailer of unique engagement rings and diamonds, Brilliant Earth strives to be a source of eco-friendly and ethical diamonds and jewelry.
Though in theory it is an incredible idea—and one that many online retailers should get behind, does Brilliant Earth stand up to what they claim to provide?
Our Rating: 4.82
|Product Quality||4.8 out of 5|
|Product Diversity||4.9 out of 5|
|Customer Service||4.8 out of 5|
|Sustainability||5.0 out of 5|
|Price||4.7 out of 5|
|Website Use||4.7 out of 5|
|Compare To||James Allen|
Buy Lab Diamond Engagement Rings at Brilliant Earth
What Customers have to Say about Brilliant Earth?
“If anyone wishes to purchase a diamond, they should not look beyond Brilliant Earth.”
The Shopping Experience: The shopping experience with Brilliant Earth is usually smooth. With multiple options, it is easy to quickly browse through available diamonds and find one that perfectly matches a customer’s budget.
The Return Policy: Brilliant Earth’s return policy is very helpful, with free 30 days returns. It helps to compensate with buying diamonds unseen because you can return them free of charge (now with the introduction of 360 HD imagery, customers can shop confidently). They also have two lifetime guarantees, one of which allows for a diamond upgrade, while the other covers any manufacturing flaws.
The Marketing: Brilliant Earth’s “Beyond Conflict Free” is its biggest selling point and greatly adds to its value. Customers report that after they purchase diamond jewelry from the company, they feel confident knowing that their money went to the right place. Brilliant Earth claims that their diamonds meet the following key criteria: 1) they are not used to fund civil wars and are free of human rights violations; 2) they are environmentally responsible and are mined using fair labor practices; 3) the mining activities that produce their diamonds contribute to community development.
The Website: The Brilliant Earth website is attractive. The aesthetics of the website are attractive and polished and contribute to their clean and streamlined approach. Everything is properly organized, and navigation is simple. They also have a fantastic “education” section, which covers everything from who they are and what their mission is to global problems, and a helpful diamond selection guide and other resources. Customers are happy with the website and make them feel at ease while selecting their ideal wedding/engagement rings. Overall, Brilliant Earth provides a smooth website experience.
Pricing: Customers opine that they pay slightly more for diamonds of comparable quality that are cheaper elsewhere. Brilliant Earth’s slightly higher prices may stem from their environmentally sustainable approach to diamonds, but not everybody’s budget allows for this indulgence.
General Reviews: Customers generally appreciate the patience and kindness of Brilliant Earth’s staff, who are well-versed in their products and can conveniently navigate through their diverse inventory.
A Brief History of Brilliant Earth:
Brilliant Earth is still fairly new in the online jewelry industry, having been founded in 2005. Based in San Francisco, Brilliant Earth has grown through great marketing, placing themselves in a unique standing in the market by claiming to provide eco-friendly products.
Brilliant Earth is a global pioneer in ethically sourced jewelry. With 15 active showrooms in the US, they sell Beyond Conflict-Free™ diamonds, engagement rings, and fine jewelry. They are a certified and audited member of the Responsible Jewelry Council, which is the industry’s top ethical standard.
Much of Brilliant Earth’s business model is aimed towards ethical diamond trade. They go the extra mile to offer support to enterprises that might need it.
What Brilliant Earth Offer?
The main selling point of Brilliant Earth—and what makes them unique in the industry—is their claim to only provide ethically sourced diamonds, besides having one of the largest online inventories of diamonds grown in labs.
Lab-grown diamonds are similar to mined diamonds and come with a 100% guarantee that they were not unethically sourced. Lab-grown diamonds are also becoming very popularly lately, and Brilliant Earth promotes them due to their ethical sourcing, and eco-friendly benefits, not contributing to global warming from mining activities (read more on lab vs. natural diamonds).
Brilliant Earth goes further, providing eco-friendly packaging for their rings. The packaging is made from handcrafted wood in New Zealand. Covering all their bases, Brilliant Earth is the premium online site for those who are conscious of supporting underprivileged communities and their environmental footprint.
What Makes Brilliant Earth Stand Out?
Beyond Conflict-Free™ diamonds – Brilliant Earth selects these diamonds because of their ethical and ecologically friendly origins. Their suppliers can trace and separate gems by origin and establish a strong chain of custody protocol for their jewels. Each diamond must be sourced from mine operators who adhere to globally recognized labor, trade, and environmental norms.
Block-chain enabled diamonds – Brilliant Earth is among the few jewelers who sell blockchain-enabled diamonds on a large scale, allowing clients to track the origin and ownership of their gems. Choosing a Brilliant Earth diamond ensures that the origin of your diamond is completely transparent. On the website, you can find over 20,000 blockchain-enabled gems.
Beautiful engagement ring settings – Taking a step away from diamonds, Brilliant Earth offers some truly stunning engagement ring settings. The quality of the engagement rings is outstanding, created with incredible craftsmanship and attention to detail.
Ethical – All aspects of Brilliant Earth are focused on being ethical and eco-friendly. This helps the consumer be sure that they are making the responsible choice when purchasing a diamond or engagement ring.
Large inventory of lab-grown diamonds – Whether you are looking to purchase a lab-grown diamond for the eco-conscious side or to avoid paying a higher price for a naturally mined diamond, Brilliant Earth has one of the largest inventories of lab-grown diamonds to choose from.
100% recycled metals and packaging – Brilliant Earth strives to use 100% recycled precious metals and packaging to minimize their footprint and help diminish the negative effects of metal mining. Precious metals can be recycled repeatedly without degrading their integrity, which means quality or beauty is not compromised to make sustainable jewelry. The goal here is to make incomparably beautiful jewelry focused on comfort, quality, and durability to ensure customers’ satisfaction for a lifetime.
FSC Certified packaging - Their ethically sourced wood ring boxes are made from wood taken from Forest Stewardship Council (FSC) certified forests. These forests are maintained properly to safeguard the environment for future generations. Rings with diamonds or gemstones that cost more than $1,000 come with a free, non-toxic biodegradable jewelry cleaning kit. However, it is not included for gemstones, such as pearls, that should not be cleaned with the kit.
Carbon free – Brilliant Earth is Carbonfree® as part of their commitment to sustainability. They have teamed up with Carbonfund.org to offset their carbon footprints by donating to the Brazilian Tropical Rainforest Conservation Fund. The project aims to safeguard 750,000 acres of tropical rainforest in Brazil. It helps reduce global carbon emissions, conserve habitat for many threatened and endangered plant and animal species, and improve local water quality.
Jewelry for a cause – Brilliant Earth offers an additional dimension to the online engagement ring and diamond shopping. They allow customers to contribute towards an incredibly meaningful cause and the feeling of being involved in something bigger than just purchasing a product.
Brilliant Earth Pricing:
While their diamonds and jewelry do tend to carry a slightly higher price tag than Blue Nile and James Allen, it is important to remember that 5% of profits are spent uplifting communities who were once victims of unfair diamond mining, helping to support a fairer gold and diamond trade system.
To save face on pricing, Brilliant Earth offers a large range of lab-grown diamonds, which are considerably more affordable than naturally mined diamonds.
Brilliant Earth offers custom options for building custom engagement rings. Many engagement rings can be set with diamonds found on the site as well. This allows the customer to choose their own perfect combination of diamond and setting, creating a unique ring.
On the site, you can choose your center diamond or gemstone, engagement ring setting, and metal. Afterward, you will receive help from one of the knowledgeable design agents who will help you in creating a personalized engagement ring.
Website Ease of Use:
The Brilliant Earth website is fairly easy to use. It is free from clutter and simple to navigate through. The homepage is full of soft colors, allowing the rings and diamonds to pop.
The user interface is quite standard and allows you to narrow down your diamond selection with your budget and cut, color, clarity, and carat. To enable you to view your desired diamond from every angle possible, over 80% of the diamond inventory has 360 HD videos.
One downfall is that not all diamonds are pictured on the site, and only have an illustrated picture of what their cut and qualities are. If you are interested in viewing a diamond, you will need to request the pictures from Brilliant Earth.
Brilliant Earth has fairly reliable customer service. They look to keep their customers cared for and happy long after a purchase has been made, and are always open to answering questions or seeing to queries if they arise.
Full-time Customer Support – You can contact Brilliant Earth with a query or request at any time during the day.
Lifetime Guarantees – Brilliant Earth offers two-lifetime guarantees for purchases. The first is a lifetime upgrade on diamonds bought on the site, which allows customers to trade in a diamond in the future. However, the new diamond must be a minimum of 50% more in value than the diamond being traded in. The second is the lifetime guarantee that covers the manufacturing defects of an engagement ring. If a ring is damaged from manufacturing, they will repair it for free.
Free Shipping – For customers based in the USA, Canada, and Australia, Brilliant Earth offers two-way shipping through FedEx, with a cover that extends to a return within 30 days of purchase.
Brilliant Earth Financing:
For clients within the USA, Brilliant Earth offers interest-free installments on purchases. For other customers outside of the USA, there are flexible financing plans offered, such as payments from multiple credit cards and layaway plans.
Why You Should Choose Brilliant Earth:
- Eco-friendly and ethically sourced diamonds
- Large inventory of lab-grown diamonds
- High quality, beautiful engagement ring settings
- Lifetime warranties with trade-ups offered
- Interest-free installments for USA clients
Brilliant Earth -- the Ethical Choice
Brilliant Earth is paving the way for other online retailers to become more conscious and supportive of ethical trade and the environmental footprint left behind by the diamond and engagement ring industry.
They offer comprehensive options for clients, with a meaningful view on supporting the industry from the grassroot level, all while providing some of the most gorgeous engagement rings and high-quality diamonds around.