Brick-and-mortar jewelers realize the competition is tightening since many customers. However, Tiffany & Co.'s achievements over their lifespan will ensure their place in the jewelry industry remains.

Tiffany & Co. worked to create the classiest, most high-end jewelry worldwide. The classic solitaire setting, their iconic piece, remains one of the most popular engagement rings. While nothing is more luxurious than opening a Tiffany Blue box, the same style ring, with equally excellent quality, can be found at other online jewelers like Blue Nile.

Customers can expect to pay more at Tiffany & Co. However, this comes with outstanding service and a high-class experience that many of us are not used to--something that cannot be found online.

Key Facts About Tiffany & Co.

• Founded in 1837, globally recognized luxury jewelry brand
• Iconic blue boxes symbolize elegance and timeless beauty
• Offers a diverse range of exquisite jewelry with a focus on renowned diamonds
• Celebrity favorite for its timeless designs
• Rich history spanning over 180 years
• Committed to sustainable sourcing and environmental responsibility
• Exceptional customer service with personalized consultations
• Flagship stores on Fifth Avenue and Old Bond Street are iconic landmarks
• Collaborations with renowned designers such as Elsa Peretti and Paloma Picasso

World-famous brand: Tiffany & Co. has the unique selling point of being a brand that exudes luxury, elegance, and class. No other jeweler matches them in this regard, and for many, having the brand name is worth the extra money spent.

Outstanding pieces: Tiffany & Co. can boast that their jewelry is some of the world's best. Decades upon decades of experience and exquisite craftsmanship ensure that each item is of the best quality and has the most beautiful features and details.

Designer options: Above and beyond the famous Tiffany & Co. signature pieces, the store features exclusive designers such as Elsa Peretti and Paloma Picasso.

In-house certification: Tiffany & Co. does not associate their jewelry with any of the leading gem labs. Their items are appraised in-house, and while this would be a problem at other retailers, customers can trust that Tiffany & Co. would never sell inferior products.

When purchasing a piece of jewelry from Tiffany & Co., you should expect to pay extra for the brand. Therefore, a comparison between Tiffany & Co. and other famous online jewelers will not be justified since there will be a considerable price difference.

However, with the higher price tag, you will receive an exquisite piece of jewelry backed by a long history of dedicated work to ensure the highest quality and a brand name that will hold its value far into the future--an unrivaled shopping experience.

Tiffany & Co. does not offer custom orders for clients. On the site, you can view different engagement ring settings. Once you have chosen a setting, you will be connected with a setting expert to help you select the suitable center stone.

While this offers some freedom in designing your ring, it is limited to Tiffany & Co. settings and stones. But given their stunning engagement rings, you will not be disappointed.

Tiffany & Co. remains primarily a brick-and-mortar jewelry store, but they have an interactive site where you can order jewelry.

As you would expect, the site is exquisite, clean, and full of class. You can filter through different options depending on what you are looking for. Besides, the navigation is easy to use.

However, you can only buy an engagement ring on the site with a consultation with a diamond expert. The consultation needs to be done in-store or over the phone, following which you will receive a quote for the stone and ring you choose. Though it does limit the buying options on the site, you can still view the engagement ring settings and receive expert advice.

Being an upper-class retailer, Tiffany & Co. has excellent customer service, with diamond experts ready to help customers find their perfect stone. The after-sales support makes the higher price almost worth it, and you are ensured support long after you purchase.

Returns policy: Customers can request a refund within 30 days of purchase. You can exchange an item for another or receive store credit if given as a gift. The return policy is simple and easy to follow.

Free shipping: Tiffany & Co. offers free shipping on all orders over $150.

Lifetime warranty: A lifetime warranty is offered on all engagement rings, coupled with a lifetime cleaning policy that helps keep an engagement ring in the best condition.

Tiffany & Co. offers select financing options to members or credit cardholders who qualify through their purchases.

One advantage to them, among others, is that they offer 0% interest in financing plans, and on such a large purchase, this makes a world of difference.

• Prestigious brand name with jewelry that will hold value.
• Expert guidance and advice.
• Offers a high-class shopping experience in an actual jewelry store.
• Lifetime cleaning of engagement rings guaranteed.

If you want to spend top dollar on an engagement ring with a brand name unlike any other, Tiffany & Co. is worth a look.

However, you should consider James Allen if you care about something other than the brand you buy from and are looking for an affordable, good-quality diamond engagement ring. There, you will receive an engagement ring and diamond of the best quality at a much more affordable price.

Last, Tiffany & Co. jewelry will be an investment that you will not regret since it will hold its value thanks to the legacy that the company has created.