Blue Nile Review: A Good Choice in 2024?

Sharif Khan
Sharif Khan
Last Updated    EST 
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Established in 1999 by Mark Vadon, was conceived to cater to consumers akin to Vadon himself. It harnessed the burgeoning demand for diamonds by meticulously scouring the market for the most competitive prices, ensuring customers receive optimal value for their money.

This vision came to life through a partnership with the proprietor of, giving rise to Blue Nile. Since its inception, the website has consistently achieved remarkable success, solidifying its status as one of the foremost - if not the preeminent - online retailers of diamonds and jewelry.

Signet Jewelers acquired Blue Nile for $360 million in 2022.

In a nutshell

  • Blue Nile offers clients a modern take on engagement ring shopping, with a wide range of settings, diamonds, gemstones, and other jewelry. Blue Nile is well-known for offering diamonds at nearly 40% lower than normal retail prices, which may raise questions about the quality of the diamonds and jewelry.
  • The answer is that Blue Nile offers some of the highest quality certified diamonds and exceptional engagement rings made with the most expert craftsmanship.
  • Blue Nile might be the perfect retailer to purchase an engagement ring online.
  • Check these True HeartAstor Ideal Cut, and A Cut Above diamonds for their brilliance, fire, and sparkle.

Blue Nile
  • 4.9 out of 5
    Product Quality
  • 4.8 out of 5
    Product Diversity
  • 4.7 out of 5
    Customer Service
  • 4.2 out of 5
  • 5 out of 5
  • 4.8 out of 5
    Website Use

      What Blue Nile Offer

      Blue Nile proudly hosts the largest online diamond inventory, showcasing over 140,000+  loose diamonds in all shapes and sizes, from small ¼ carat diamonds to diamonds weighing over 20 carats. Their site promises a diamond for every taste and budget at the lowest online prices. All these diamonds are sourced by Blue Nile, which engages in contracts with diamond wholesalers worldwide. Each loose diamond comes certified with an AGSL (American Gem Society Laboratories) or GIA (Gemological Institute of America) certificate.

      Driven by the need to provide diamonds at the lowest possible cost, Blue Nile will match the price of a certified diamond if it is found cheaper at another retailer.

      To add to the authenticity and quality of their diamonds, Blue Nile ensures that each of the diamonds featured on the site is ethically sourced and conflict-free by subscribing to the “Kimberley Process,” which is an international tracking method to ensure the authenticity of the diamond from the mine to market.

      Diamond Cheat Sheet Blue Nile

      What Makes the Blue Nile Stand Out?

      Diamond Display – Previously, Blue Nile only featured sample photos of the diamonds in their inventory. However, keeping up with the times, they now offer a 360° Diamond View feature. This allows customers to have a comprehensive view of any diamond they are interested in and access to a summary of the properties of the diamond, such as diamond cut,  diamond colordiamond clarity, and diamond carat.

      Certification – All of the diamonds featured in Blue Nile’s inventory come with either a GIA or AGSL, proving the authenticity and quality of the diamond, all of which are conflict-free.

      Large inventory – Blue Nile has one of the largest diamond inventories. However, they also have various engagement ring settings for all tastes, from platinum to rose gold; the site has a setting to match the diamond you choose.

      Designer options – Blue Nile has a range of jewelry created by popular designers on their site, featuring designers such as Zac Posen and Monique Lhuillier.

      Jewelry – Other than a wide range of diamonds and unique engagement rings, Blue Nile also features wedding bands and a wide selection of other high-quality jewelry items, such as pendants, earrings, and bracelets.

      James Allen Diamonds

      Blue Nile Pricing

      Blue Nile bases its business on offering customers the lowest prices for high-quality diamonds. While you can be sure to find a diamond that suits your budget, Blue Nile also offers a wide range of engagement ring settings to suit every budget. Some are simple and sit at the lower end of the price range; other, more intricate designer options can cost much more.

      In short, Blue Nile will be able to suit your budget with their many pricing offers on both diamonds and engagement ring settings.

      Blue Nile Policies

      Blue Nile Custom Orders

      Blue Nile allows customers to custom-design their rings or other jewelry pieces. The ‘build your own ring’ feature allows you to choose your stone and setting, specifying the details to match exactly what you want to achieve in a ring.

      You cannot see the exact picture of the custom ring you design, but generic images of specific diamonds set in different mountings are available. However, there is customer care to help along the way, tending to any queries that may arise.

      Website Ease of Use

      A clean and crisp homepage welcomes customers to the site. High-quality images are available on the home page, adding the allure of dazzling diamonds at first glance. The different tabs are easy to find, guiding customers through the page or product they seek.

      The engagement ring settings on the site can also be viewed at 360°, which helps prospective buyers feel confident in the ring they choose.

      The website is left quite simple to make the online shopping experience relatively fuss-free for users, with easy navigation and checkout.

      Blue Nile Web Experience

      Blue Nile Customer Service

      When shopping online, especially for something holding a price tag as hefty as a diamond engagement ring, clients want to be sure the site they are using has reliable customer service that is available to help 24/7. Blue Nile has exceptional customer care and service, giving clients the peace of mind to guide them through purchasing.

      Fulltime Customer Support – Blue Nile has dedicated 24/7 customer service with agents knowledgeable in engagement rings.

      Return Policy – Offering a 30-day money-back guarantee, Blue Nile ships their rings fully insured with all product documentation. Products all come with a lifetime manufacturer warranty.

      Buyback – Blue Nile offers a diamond buyback program, facilitated through Mandiamo, based on market value.

      Blue Nile Financing Options

      If you are unable to purchase your engagement ring in cash, Blue Nile offers a few financing opportunities to their customers:

      • The Blue Nile Credit Card offers a no-interest plan and special financing on your purchase without annual fees. This is a good option for those purchasing regularly from the site.
      • The Blue Nile Credit Card equal payment plan. It offers an APR of 9.9%, and different value purchases have different time frames to be paid off.

      Why You Should Choose Blue Nile

      Here are the Key reasons why we would recommend Blue Nile as a top choice:

      • The largest inventory of diamonds online with affordable price tags.
      • 360° imagery of diamonds and engagement settings.
      • Helpful, knowledgeable, 24/7 customer service.
      • Custom design option to create individual pieces of jewelry.
      • 30-day money-back guarantee and lifetime warranty.

      Blue Nile – An Exceptional Name, A great Company

      Blue Nile was created to help customers find quality, affordable diamonds and the perfect setting for engagement rings. The craftsmanship of the pieces on their site is exceptional, with the option to choose between designer rings and Blue Nile jewelry.

      The comprehensive site offers a complete experience and can be trusted by prospective clients to help them find the perfect diamond engagement ring to suit their tastes and budget.