Local Jewelers Scare Tactics and Misleading

Local Jewelers Scare Tactics and Misleading

Local Jewelers Scare Tactics and Misleading

Posted by A Bera & S.A. on 11th Aug 2015

How Local Jewelers Scare You while Purchasing Diamonds?

Buying a diamond or engagement ring is once in a lifetime experience for many people. The aim of the consumer is to buy a sparkly diamond or engagement ring at the best possible price. Selecting a perfect diamond/jewelry is not easy though especially when local vendors are not trustworthy or use every trick to stop you from having access to information that might help you obtain a high quality diamond at the right price.

Here are some of the common negatives experiences our clients have had with local stores:

  • If the customer buys the diamond or engagement ring online and take it to local jeweler for verification/appraisal, the local store will often find every possible reason to convince the consumer that what they have bought is bad, fractured, or broken. Unfortunately, their trick works… Because the consumer would have spent thousands of dollars online to buy the diamond/ring and would be psychologically extremely vulnerable, s/he takes the word of the local jeweler much more seriously than an online retailer and sometimes even over a GIA or AGS graded report… Unfortunately, local jewelers have mastered the art of how to exploit this particular vulnerability of uninformed customers.
  • The staff of most local jewelers have limited knowledge about diamonds. If a client is curious to learn more, they try their best to avoid providing them information that could potentially prevent them from closing a sale especially for a low graded diamond or a diamond that is graded by non-trustworthy labs such as EGL.
  • Local stores have limited number of styles/designs and diamond collection and would pretend like if that is all one can find in the market.

James Allen

Consumers that have tried to buy diamonds at the glittering outlets have had negative experiences as well. Most commonly among them are:

  • Buying a diamond in a mall have cost them twice as much as buying it in a privately owned store or online. A diamond ring purchased in the mall for $6,000.00 can easily be obtained for under $3,000.00 online. These outlets pay huge rents and salaries and spend enormously to decorate their stores. These costs are then transferred to you as a consumer.
  • Jewelers at the mall reserve the best products for elite customers. A consumer often has to make a special request to see good quality diamonds – the prices of which are also often two three times higher than what you would find online.

Patience is a virtue when it comes to diamond hunting. Take your time to search for diamonds online and offline. Please follow our instructions here for how to buy  online. Here are some other words of wisdom we can share about this process:

  • Since it is a large investment, take your time to learn about the process of buying diamonds and engagement rings… be sure to check out our deals on engagement rings as well.
  • Buy GIA or AGS graded diamonds only as they have precise information on them and are very consistent and trustworthy labs.
  • If you can find the diamond and ring together, you might get a good deal on them combined instead of buying them separately.
  • Make sure the jeweler has a good return policy.
  • The so called life warranties are worthless – don’t fall for them.
  • Read online reviews about the jeweler – they don’t lie!
  • Speak with someone at the store (offline or online) that has sufficient information about diamonds and engagement rings not just the sales person.

When it comes to diamond purchasing, value learning the basics of diamonds and education over the gossips of family members, friends or neighbors – these gossips/tips are important, but not as critical as knowing precisely how to approach the process.

There is no fixed price range for diamonds – their prices are set based on a number of factors. As long as you’re close to a particular range, you should be fine – you can determine this range by comparing the prices of 3-4 large online retailers. Always remember that the most important factor in a diamond is its sparkle and more than often it is determined by its cut and clarity.

Most consumer wonder whether purchasing loose diamonds and setting separately is better than buying finished diamond jewelry. While purchasing loose diamonds can be a decent option, we recommend going for finished jewelry as you might find a get a good deal on them. However, if the main diamond in the jewelry is not of high quality or close to what you want, don’t go for it.

Diamonds last forever as there is no lifecycle or expiry date for them. Once purchased, a diamond becomes an important asset in addition to being symbol of your love. It is only fit to spare enough time and money to purchase them. Going that extra mile to accumulate knowledge about diamonds and implementing them while shopping for the perfect diamond is the best way to get the best deal on diamonds. 


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