Michael Jewelers 2023 Review: a local choice

Michaels Jewelers continued to be a family-run business up until 2019. The fifth-generation company was bought out by another family dedicated to leading on as one of the most trusted jewelers in the state.

The company prides itself on connecting with customers and helping to make the experience such that it offers comfort and assistance, making it a memorable experience from start to finish.

To differentiate themselves from other jewelers, Michaels Jewelers is a member of the American Gem Society, proving their quality and standard through certified diamonds.

The jewelry on offer at Michaels Jewelers can be somewhat limited in-store. Still, there is quite a substantial range to choose from online, from engagement rings to earrings and nearly everything in between.

Quality of settings: While the range might be slightly limited, the qualities offered in the stores and online are impressive, and some beautiful settings are to be chosen.

Estate buying: Michaels Jewelers offer a trusted estate-buying service and have become the country's prominent estate jeweler due to their honesty and fairness. The company ensures that customers get the best price possible, which is why many people choose Michaels Jewelers for estate buying due to their trusted reputation.

Lab-grown diamonds: Michaels Jewelers offers some stunning lab-grown diamonds for those who want to take a more environmentally friendly approach to diamond buying or are looking to cut back on their budget lab-grown diamonds. Online, the company explains step by step how these diamonds are created for additional education for the customer.

Michaels Jewelers do not compete well with online jewelers with great pricing, such as James Allen and Blue Nile. With overheads, staff, and inventory costs, their prices are higher than online stores.

However, Michaels Jewelers manage to keep their prices slightly more affordable than other physical retailers, giving themselves some advantage. There are varying price hikes to find in-store, with some diamonds costing 25% more than the online equivalent and others costing up to 50% more. If you are shopping at Michaels Jewelers, it would be worth making an online comparison to ensure the price difference and make an informed decision.

Michaels Jewelers offer customers the chance to design their dream piece of jewelry from scratch, be it a pendant, earring, necklace, or engagement ring. Customers can bring in an idea, sketch, or picture in-store, where an associate and design team will work to create the piece to fit their budget.

The designers will have a 3D model of your piece within a few days for you to approve. Afterward, the piece will be brought to life in only a few weeks.

The website for Michaels Jewelers is helpful, although quite cluttered at times. The easy navigation makes up for this, and you can click through to the page you want and easily filter down options.

All the information you might need on purchases, locations, and services is easy to find on the site, simplifying researching the company beforehand.

When viewing an engagement ring on the site, there are not enough angled pictures and no video of a diamond, making the site fall short of other online retailers. The brief description available for every ring does not capture one's attention.

Overall, the website is simple to navigate, but it lacks some more modern technology when viewing products, limiting the customer.

Michaels Jewelers do pretty well with their customer service and use their lasting reputation to put the customer first to market themselves. In-store, the sales assistants are helpful, while online, you can read about diamond and ring education and seek customer care through their portal.

Return Policy: Michaels Jewelers have a 60-day return policy on jewelry for an exchange or credit in-store and a 30-day return policy for a full refund on jewelry if returned in original condition.

Repairs: Jewelry will be repaired for manufacturing defaults within a year after purchase. But if the item is not repairable, the store will offer a piece of equal value as a replacement.

Gemstone Enhancement: Most gemstones are enhanced for color and clarity, but these enhancements may fade over time. Michaels Jewelers will re-enhance your gemstones for you, returning them to the best quality possible.

Michaels Jewelers offer special financing through the American Gem Society credit card, facilitated by Wells Fargo Financial Bank. The financing scheme is designed to have fast and convenient approval and features various payment options. With the American Gem Society credit card, you can expect exclusive coupons, convenient monthly payments suited to a budget, online account management, and revolving credit usable over again.

• Well-crafted engagement ring settings
• Affiliated with the American Gem Society
• Special financing offered to customers
• Estate buying service

Michaels Jewelers have established good customer service through their long history in the jewelry industry, making them the go-to jewelers for many locals. Expanding online has helped the company build its selection and services; however, it needs to compete in selection and affordability with James Allen and Blue Nile.

The stores are worth visiting if you are in the area, though you must keep your options open and make comparisons online to ensure you are making the most of your budget.