Shane Co. Diamonds – A Review
Our Rating 3.2 out of 5.
Compare Shane Co. Diamonds with James Allen.
Shane Co. Diamonds are one of the American jewelry stores that customers visited for their jewelry needs before online engagement ring shopping was a thing. Back then, they were very competitive in the market, but now with the rise of sites like James Allen and Blue Nile, there really can be no comparison anymore.
Uncertified diamonds, low-quality cuts, and incredibly high prices make Shane Co. Diamonds one of the least-desirable places for customers to purchase a unique engagement ring.
A Brief History
The company is a family run business, with the first store opening in the 1920s, the company now has 20 stores found across 13 states. Many families are familiar with the radio ads often aired from the owner Tom Shane himself.
Unfortunately, with the tough competition online, Shane Co. Diamonds are not as popular as they once were, and have also taken much of their business online.
What Shane Co. Diamonds Offer
Shane Co. Diamonds, for their flaws, do offer some really stunning pieces of jewelry. The problem comes in where many of their diamonds are not certified. They do carry some GIA certified diamonds, but not enough emphasis is put on the importance of certification for novice shoppers, by the salespeople in the store.
The one thing that brick and mortar jewelers such as Shane Co. Diamonds have going for them is that many people still prefer to shop in store for an engagement ring. The experience of viewing a diamond in real-life, and holding it in their hands, is much more comforting than purchasing a diamond engagement ring online from a stock photo.
What Makes Shane Co. Diamonds Stand Out?
Accessibility – While the accessibility cannot be compared to everyone being able to access an online jewelry store, with 20 stores across 13 states, it is fairly easy for many to find a Shane Co. Diamonds store to visit.
Viewing – You are able to view diamonds and engagement rings first hand at one of the Shane Co. Diamonds stores, and see exactly what you are purchasing.
Engagement rings – Shane Co. Diamonds do offer a fairly wide range of diamond engagement rings to view in-store and on the online site. There should be more than enough of a choice for a customer to find the ring they desire.
Online pictures – The pictures of the engagement rings and diamonds on the site are really good. There is also an option of an 1800 video under normal lighting for you to properly view the diamond before making a decision.
Shane Co. Diamonds Pricing
To cut it short, Shane Co. Diamonds are by far much more expensive than purchasing from James Allen, Blue Nile or other trusted online jewelry stores. The issue as well is that the diamonds are often of lesser quality, without certification, but still hold an astronomically high price tag. In the price of the diamond is included the stock inventory and overheads such as rent and staff pay, which are additional costs that you will not have to cover as a customer when buying a diamond or engagement ring online.
On the online site, you are given some freedom when it comes to creating your own ring. There is a section of the website dedicated to custom orders, where you can choose to start with a diamond, an emerald, a sapphire, a ruby or a setting. From there you can mix and match different stones and settings to be able to create a desired engagement ring.
Website Ease of Use
The Shane Co. Diamonds website is easy to use, and the filtering options are helpful, however, most of the filtering options for engagement rings are focused on shape and metal. When it comes to diamond searching, most of the useful information needed is shown next to a photo of the diamond, which does help with choosing the right properties. There is also an option to compare different diamonds, which saves you going back and forth to check different stones.
The site is clean, fairly minimalist, and features stunning photos of some of their best fine jewelry on offer. The site also offers useful resources to help customers understand how to make the right choice when purchasing a diamond, gemstone or ring.
Customer service received from Shane Co. Diamonds differs whether you are buying in-store or online. The salespeople in-store need to make a budget, and often push clients towards a certain stone or piece of jewelry, even if it is not the best fit.
Online, there is useful customer care that helps with queries and requests for those who choose to shop online instead.
Refund and Returns – Shane Co. Diamonds do have a decent return policy, you are able to return an item which you are not satisfied with to the company with insurance, within 60 days of purchase.
Warranties – Other warranties you will receive when buying an engagement ring from Shane Co. Diamonds include free resizing, free inspection, free cleaning, free maintenance, free lost stone replacement, and free polishing.
Shipping – All shipping is a free 2-day shipping plan through FedEx, and customers will also be sent a gift box with their purchase.
Shane Co. Diamonds Financing Options
Shane Co. Diamonds offer a Shane Co credit card that you can use to loan the money, and then repay back to the store, without interest if the amount is paid within 6 months. However, rates do increase from 9.99% to 12.99% with monthly payments after 6 months has passed.
Why You Should Choose Shane Co. Diamonds
- Large inventory of stunning engagement rings
- In-store option to view rings in real-time
- Great warranties offered on jewelry bought from the store
- Custom orders provisioned for online, where customers can choose a desired setting and matching stone
Shane Co. Diamonds – Moving To The Future
As many brick and mortar jewelry stores have realized, the future of the engagement ring and jewelry industry is moving online. Unfortunately, due to the cost of still running stores, these jewelers cannot compete on price with online retailers who only do business online.
For this reason, Shane Co. Diamonds are much more expensive than James Allen and Blue Nile, and often the quality you find will be of a much lower standard as well. When purchasing from James Allen, you will receive a certification for your diamond, which is not guaranteed with Shane Co. Diamonds.
The bottom line is that your money will be much better spent at Blue Nile or James Allen.