Liecht Jeweliere: Is this German jeweler any good?

Sharif Khan
Sharif Khan
Last Updated    EST 

Founded 50 years ago in Pforzheim, Leicht Jeweliere has not been around for long. The company has remained a family-run business, presently run by Geog. H Leicht with the help of his wife, Silke. Leicht has expanded to 9 locations located across Germany.

Compare Leicht Jeweliere Jewelry with James Allen.

Leicht is undoubtedly one of Germany's average jewelry stores. For a brand pushing a luxury experience, they fall drastically short and do not bother to improve upon their flaws.

The quality of their diamonds is shocking, often clarity-enhanced, and carrying noticeable drill lines. Worse, the prices of these diamonds are unjustified given that they do not come with certifications, one of the red flags in the industry.

Undoubtedly, you will be better off spending your money at James Allen or Blue Nile, where you can buy a diamond with a GIA certification at a reasonable price. Moreover, they provide exceptional service and make the experience pleasant for you. But if you do not want to go online, visit any other jeweler who can offer better value than Leicht.

  • Compare to
  • Leicht Jeweliere
    • 2.9 out of 5
      Product Quality
    • 3.1 out of 5
      Product Diversity
    • 3.2 out of 5
      Customer Service
    • 3.8 out of 5
    • 3 out of 5
    • 3.3 out of 5
      Website Use

    What Leicht Jeweliere Offer?

    Leicht Jeweliere offers nothing to their customers, leaving no reason why anyone should visit any of their stores.

    The stores are outdated and stuffy. Left to age and receive dust, they seem to have gotten decorated only once and never looked after again. The experience is depressing, forcing customers to walk out of the store instead of making a purchase of such high value.

    The next issue has to do with the sales assistants. While they are not necessarily unhelpful, they are not great either. They are not ready to accept that the diamonds do not come with certification and support this false perception in every way possible. It is also common for sales assistants at Leicht to exclude necessary details, including that some diamonds are clarity enhanced. Customers deserve to know of any alterations to a diamond, especially those with questionable quality.

    No matter how hard customers try to look for something, Leicht Jeweliere does not offer them anything of value.

    What Makes Leicht Jeweliere Stand Out?

    Family-run: Leicht Jeweliere has remained family-run from inception; however, this fact is of no benefit because the stores, products, and value are below average.

    Diamonds: The outrageous quality of the diamonds sold at Leicht Jeweliere is enough of a reason for not considering them. Their diamonds are clarity enhanced and have visible drill lines, inclusions, and miserable cuts. A buyer should never have them set in a piece as significant as an engagement ring.

    Certification: None of their diamonds is certified. The possible implication is that the diamonds do not hold the quality ascribed to them. It can prove bothersome for those who are inexperienced in this field.

    Leicht Jeweliere Pricing

    No explanation can justify the high prices of the diamonds sold at Leicht Diamonds. They far exceed the acceptable increase one would expect from a physical retailer who has to push prices up to accommodate overheads and wages.

    The diamonds do not make up for their price tags and are incomparable in quality with those sold by online retailers who would never stock such subpar stones.

    You could find a beautiful diamond engagement ring at James Allen or Blue Nile by spending 30% less than what you would spend at Leicht

    Custom Orders

    Leicht Jeweliere offers clients the opportunity to create pieces of jewelry from scratch. The process is completed in the workshop in Pforzheim with the guidance of master goldsmith Oliver Engstfeld.

    Website Ease of Use

    Surprisingly, the website of Leicht Jeweliere is good. It is modern, subtle, and full of alluring imagery. The page is in German, meaning that you will be required to translate it into English through your browser if you do not understand the language.

    Finding engagement rings to view can be tricky because the jewelry is lumped together under one tab. You will likely have to sort through brands that do not allow customers the opportunity to feel for the rings on offer.

    The imagery available for each ring is not sufficient. At best, it is the bare minimum of acceptable information shown. While it is a pretty webpage, understanding and viewing any ring is quite useless.

    The website appeals to the eye but lacks easy navigation and information one would hope to see when purchasing such a large-value item online.

    Customer Service

    Leicht Jeweliere does not offer anything extravagant in the way of customer service. Customers will hence be required to show themselves the diamonds in store.

    Jewelry Buying: Leicht Jeweliere also purchases gold and jewels from customers. They must bring their pieces into the store to be evaluated and offered a price.

    Service: Leicht Jeweliere has goldsmiths in-store who repair, clean or service jewelry purchased from the company.

    Leicht Jeweliere Financing Options

    There are no financing options with Leicht Jeweliere, but one can discuss this in-store to see if any payment plans are available.

    Why You Should Choose Leicht Jeweliere

    • The diamond quality they offer should not leave one with any reason to consider shopping at Leicht.
    • The experience is not worth any money spent on their overpriced pieces.

    Leicht Jeweliere – May Not be the Best Choice

    With overpriced diamonds and no quality experience offered to customers in-store, there is no reason why anyone should purchase a diamond engagement ring from a Leicht Jeweliere store.

    To save money and find a stunning diamond engagement ring with a GIA certification, you should venture online to James Allen or Brilliant Earth. You will find only the best quality diamonds and settings at surprisingly affordable prices, with great service.

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