Canturi Diamonds: Are they legit?

The Canturi boutiques are wonderfully modern and airy, possessing a bright atmosphere that does wonders when viewing diamonds. With a push to make the process more comfortable for clients, there are couches that customers are offered to sit on when viewing the diamonds. However, deciding whether or not these services suffice to complete the aesthetic of the store will be up to individual tastes.

The salespeople in the stores are also wonderful to work with. They do not push toward a certain diamond and instead offer customers a wide variety to choose from, narrowing it down by understanding the customers' specific needs and tastes.

When it comes to diamonds, it is hit-and-miss. There are some beautiful diamonds to be found in the Canturi boutiques, but there are also some that leave room for desire. A customer will need to have a good eye for diamonds to tell the good from the bad, bearing in mind that the diamonds come with GSL certificates, not the universally trusted GIA or AGS certificates that are far more reliable.

Collections: Canturi offers various collections, all showcasing a different design or stone created to suit a certain taste. These range from High Jewels, Bridal, and Canturi Signature.

Ethical Policy: Canturi ensures that all diamonds sold and purchased in the boutiques come from sources that adhere strictly to the Kimberley Process Certification Scheme from the World Diamond Council, thereby monitoring and eliminating conflict diamonds.

Salespeople: The importance of having friendly and knowledgeable salespeople cannot be emphasized enough. Luckily, Canturi has achieved this, and it goes a long way to forgive some of the other flaws a diamond boutique might have. Those who shop at a physical store rather than online do so to enjoy the experience, and Canturi has created a great experience for their clients.

Collections: Canturi offers various collections, all showcasing a different design or stone created to suit a certain taste. These range from High Jewels, Bridal, and Canturi Signature.

Ethical Policy: Canturi ensures that all diamonds sold and purchased in the boutiques come from sources that adhere strictly to the Kimberley Process Certification Scheme from the World Diamond Council, thereby monitoring and eliminating conflict diamonds.

Salespeople: The importance of having friendly and knowledgeable salespeople cannot be emphasized enough. Luckily, Canturi has achieved this, and it goes a long way to forgive some of the other flaws a diamond boutique might have. Those who shop at a physical store rather than online do so to enjoy the experience, and Canturi has created a great experience for their clients.

Keeping in mind that some of the diamonds sold by Canturi can be of dubious quality, the prices of the diamonds and engagement ring at Canturi are high; there is no short way around it. Comparing the prices to online boutiques such as James Allen or Blue Nile, customers can expect to pay 30-45% more premium at Canturi.

The catch also comes in when it is considered that the money spent on a low-quality diamond at Canturi could be used to purchase a stunning, good-quality diamond and a beautiful engagement ring from James Allen. The in-store physical experience can be forgiven, but one will be left with a ring of a higher value at the end of the day.

Customers can choose to utilize the Canturi Diamond Service, which allows customers to custom-design their engagement rings. This involves choosing a diamond that is personalized to a customer’s needs and tastes, following which it is set in their preferred ring design. It is a one-of-a-kind that also enables customers to add their input throughout the design process to make it unique truly.

The Canturi website is minimal and has a stunning black-and-white theme that profoundly highlights the sparkle of the diamonds on show. The front page is left largely empty, only with a large picture of one of the diamonds on offer and the collections that customers can browse through.

When viewing through the Bridal Engagement Ring Collection, customers can filter by category, material, and diamond or gemstone. The rings are displayed differently than most sites, letting customers scroll through the designs and choose a drop-down button to show the details, variants, and collections. There is not much information for each ring, but customers can enquire about certain rings and then book to view them in-store.

With the help of an instant chat, customers can easily access any information they might need, which is a help considering that there is not much information on the site.

Customer service makes Canturi stand out, and the company has gone a long way to ensure that customers leave the store happy after enjoying a comfortable experience in-store.

Locations: All three Canturi locations, found in Melbourne, Sydney, and Brisbane, have employed helpful and friendly salespeople who make the experience an enjoyable, easy one.

Diamond Service: Designers and craftsmen at Canturi help customers create and care for their unique engagement rings, starting at the beginning and the aftercare that a special ring deserves.

There is no financing option available online for purchases from Canturi. Customers will either need to enquire in-store for financing options or use a third-party financer to make their purchase.

• Friendly and helpful staff.
• Bright, modern, and airy stores.
• Beautifully designed engagement rings.

The experience offered at the Canturi boutiques is great, but this does not make up for the suspicious quality of the diamonds on sale, and one would need to have a keen eye for diamonds to tell which is worth buying. However, even if a diamond of good quality is somehow found, it can be expected that it must come at a premium price. To save some money and to make the most of a budget, it is recommended to shop online at James Allen or Blue Nile for stunning quality diamonds at an affordable price.