Canturi Diamonds – A Review
Our Rating 3.8 out of 5.
Compare Canturi Diamonds with James Allen.
Apart from the fact that Canturi has three stores in Australia that give customers a great experience when it comes to shopping amid a warm and comfortable store setting and friendly staff, there is not much that can be said about it.
The quality of diamonds at Canturi is often inconsistent and the prices are way higher than they should ideally be. The experience on offer there comes to an end as soon as one walks out the door with a diamond of questionable quality against a price higher than it would be sold for at James Allen or Blue Nile.
A Brief History
Stefano Canturi was born in Sydney in 1966. His interest in sculpture, particularly miniature sculpture, began at the age of 9 when he was in Florence. As his passion grew, Stefano Canturi chose to learn the craft of jewelry creation at the age of 17 from an Italian master.
Fast-forwarding to 1986, Canturi began designing and crafting his jewelry, signaled under his name. His designs soon began being increasingly appealing to women who adored his talent and vision.
Canturi now has a creative department in Sydney, Australia, and all of his jewelry works are only available through one of the three exclusive boutiques found in Melbourne, Sydney, and Brisbane.
What Canturi Offer
The Canturi boutiques are wonderfully modern and airy, possessing a bright atmosphere that does wonders when viewing diamonds. With a push to make the process more comfortable for clients, there are couches that customers are offered to sit on when viewing the diamonds. However, to decide whether or not these services suffice to complete the aesthetic of the store will be up to individual tastes.
The salespeople in the stores are also wonderful to work with. They do not push towards a certain diamond, and instead, offer customers a wide variety to choose from, narrowing it down from there onwards by understanding the specific needs and tastes of the customers.
When it comes to diamonds, it is hit and miss. There are some beautiful diamonds to be found in the Canturi boutiques, but there are also some that leave room for desire. A customer will need to have a good eye for diamonds to be able to tell the good from the bad, bearing in mind that the diamonds come with GSL certificates, not the universally trusted GIA or AGS certificates that are far more reliable.
What Makes Canturi Stand Out?
Collections: Canturi offers a wide range of different collections, all showcasing a different design or stone created to suit a certain taste. These range from High Jewels, Bridal, and Canturi Signature.
Ethical Policy: Canturi works to ensure that all diamonds sold and purchased in the boutiques come from sources that adhere strictly to the Kimberley Process Certification Scheme from the World Diamond Council, thereby monitoring and subsequently eliminating conflict diamonds.
Salespeople: The importance of having friendly and knowledgeable salespeople cannot be emphasized enough. Luckily, Canturi has achieved this, and it goes a long way to forgive some of the other flaws that a diamond boutique might have. Those who choose to shop at a physical store rather than online, do so to enjoy the experience, and Canturi has created a great experience for their clients.
Keeping in mind that some of the diamonds sold by Canturi can be of dubious quality, the prices of the diamonds and engagement rings at Canturi are high; there is no short way around it. Comparing the prices to online boutiques such as James Allen or Blue Nile, customers can expect to pay a premium anywhere between 30-45% more at Canturi.
The catch also comes in when it is considered that the money spent on a low-quality diamond at Canturi could be used to purchase a stunning, good quality diamond and a beautiful engagement ring from James Allen. The in-store physical experience can be forgiven, but at the end of the day, one will be left with a ring of a higher value.
Customers can choose to utilize the Canturi Diamond Service that allows customers to custom design their engagement rings. This involves choosing a diamond that is personalized to a customer’s needs and tastes, following which it is set in their preferred ring design. It is a one-of-a-kind that also enables customers to add their input throughout the design process to truly make it unique.
Website Ease of Use
The Canturi website is kept very minimal and has a stunning black and white theme that does a profound job highlighting the sparkle of the diamonds on show. The front page is left largely empty, only with a large picture of one of the diamonds on offer and the collections that customers can browse through.
When viewing through the Bridal Engagement Ring Collection, customers can choose to filter by category, material, and diamond or gemstone. The rings are displayed differently than most sites, letting customers scroll through the different designs and choose a drop-down button to show the details, variants, and collection. There is not much information offered for each ring, but customers can enquire about certain rings and then book to view them in-store.
With the help of an instant chat, customers can have easy access to any information that they might need, which is a help considering that there is not much information offered on the site.
Customer service is what makes Canturi stand out, and the company has gone a long way to ensure that customers leave the store happy after enjoying a comfortable experience in-store.
Locations: All three Canturi locations, found in Melbourne, Sydney, and Brisbane, have employed helpful and friendly salespeople who make the experience an enjoyable, easy one.
Diamond Service: Designers and craftsmen at Canturi help customers create and care for their unique engagement rings, starting at the beginning and the aftercare that a special ring deserves.
Canturi Financing Options
There is no financing option available online for purchases from Canturi, and customers will either need to enquire in-store for financing options or use a third party financer to make their purchase.
Why You Should Choose Canturi
- Friendly and helpful staff
- Bright, modern, and airy stores
- Beautifully designed engagement rings
Canturi Diamonds – High Prices for Questionable Quality
The experience offered at the Canturi boutiques is great, but this does not make up for the suspicious quality of the diamonds on sale, and one would need to have a keen eye for diamonds to tell which is worth buying. However, even if a diamond of good quality is somehow found, it can be expected that it must come at a premium price. To save some money and to make the most of a budget, it is recommended to shop online at James Allen or Blue Nile for stunning quality diamonds at an affordable price.
Here is the Official Website: https://www.canturi.com/