Canturi Diamonds – A Review
Our Rating 3.8 out of 5.
Compare Canturi Diamonds with James Allen.
Canturi has been able to achieve three stores in Australia which give customers a great experience when it comes to an enjoyable shopping experience with a warm and comfortable store setting and friendly staff, but that is about where the recommendation would end.
While the experience may be good at a Canturi boutique, the quality of the diamonds is often inconsistent and the prices are way higher than what they should be. The great experience ends when you walk out the door with a diamond of questionable quality, and after paying a price higher than what you would be able to find online at a site like James Allen or Blue Nile.
A Brief History
Stefano Canturi was born in Sydney in 1966. His interest in sculpture, particularly miniature sculpture, began when he was in Florence at the age of 9. As this passion grew, Stefano Canturi chose to learn the craft of jewelry creation at the age of 17 through an Italian Master.
Roll on to 1986. Canturi began designing and crafting his own jewelry, signaled under his own name, and his designs were becoming more and more appealing with women who adored his talent and vision.
Canturi now has a creative department in Sydney, Australia, and all of his jewelry works are only available through one of the three exclusive boutiques found in Melbourne, Sydney, and Brisbane.
What Canturi Offer
The Canturi boutiques are wonderfully modern and airy. The stores have a bright atmosphere that really does wonders when viewing diamonds. With a push to make the process more comfortable to clients, there are couches that customers are offered to sit upon when viewing the diamonds, however, whether or not this works to complete the aesthetic of the store will be up to individual tastes.
The salespeople in the stores are also wonderful to work with. They do not push towards a certain diamond that they are trying to sell, instead, they offer customers a wide variety to choose from, and narrowing it down from there by understanding the specific needs and tastes of the customer.
When it comes to diamonds, it is very much hit and miss. There are some beautiful diamonds to be found in the Canturi boutiques, but there are also some which leave a lot to be desired. You will need to have a good eye for diamonds to be able to tell the good from the bad, bearing in mind that the diamonds come with GSL certificates, and not the universally trusted GIA or AGS certificates which are much more reliable.
What Makes Canturi Stand Out?
Collections – Canturi boasts a wide range of different collections, all showcasing a different design or stone, created to suit a certain taste. These range from High Jewels, Bridal, and Canturi Signature.
Ethical Policy – Canturi works to ensure that all diamonds sold and purchased in the boutiques come from sources that adhere strictly to the Kimberley Process Certification Scheme from the World Diamond Council. This helps to monitor and then eliminate conflict diamonds.
Salespeople – It cannot be emphasized enough how important it is to have friendly and knowledgeable salespeople. Canturi has achieved this, and it goes a long way to forgive some of the other flaws that a diamond boutique might have. Those who choose to shop at a physical store rather than online do so to enjoy the experience, and Canturi has created a great experience for their clients.
Keeping in mind that some of the diamonds sold by Canturi can be of questionable quality, the prices of the diamonds and engagement rings at Canturi are high. There is no short way around it. Comparing the prices to online boutiques such as James Allen or Blue Nile, customers can expect to pay a premium anywhere between 30-45% more at Canturi.
The catch also comes in if you consider that you could take the money you would spend on a low-quality diamond at Canturi and purchase a stunning, good quality diamond and beautiful engagement ring from James Allen. You will forgo in in-store physical experience, but at the end of the day, you will be left with a ring of much higher value.
Customers can choose to utilize the Canturi Diamond Service, which allows customers to custom design their own engagement ring.
This involves the choosing of a diamond that is personalized to the customer’s needs and tastes, where the diamond will then be set in the customer's preferred ring design. It will be a one-of-a-kind, and customers are able to add their input throughout the design process to truly make it unique.
Website Ease of Use
The Canturi website is kept very minimal and has a stunning black and white theme which does well to highlight the sparkle of the diamonds on show. The front page is left very empty, only with a large picture of a diamond on show and the collections customers can browse through.
When viewing through the Bridal Engagement Ring Collection, customers can choose to filter by category, material and diamond or gemstone. The rings are displayed differently to most sites. You can scroll through the different designs and choose a drop-down button to show the details, variants, and collection. There is not much information offered for each ring, but customers are able to enquire on certain rings, and then book to view them in-store.
With the help of an instant chat, customers can have easy access to any information they might need, which a help is as there is not much offered on the site.
Customer service is what makes Canturi stand out, and the company has gone a long way to ensure that customers leave the store happy after enjoying a comfortable experience instore.
Locations – All three Canturi locations, found in Melbourne, Sydney, and Brisbane, boast helpful and friendly salespeople who make the experience an enjoyable, easy one.
Diamond Service – Designers and craftsmen at Canturi help customers create and care for their unique engagement rings, starting at the beginning and the aftercare that a special ring deserves.
Canturi Financing Options
There is no financing option available online for purchases from Canturi, and customers will either need to enquire instore for financing options or use a third party financer to make their purchase.
Why You Should Choose Canturi
- Friendly and helpful staff
- Bright, modern and airy stores
- Beautifully designed engagement rings
Canturi Diamonds – High Prices for Questionable Quality
The experience offered at the Canturi boutiques really is great, but this does not make up for the up and down quality of the diamonds on sale, and one would need to have a keen eye for diamonds to tell which is worth buying. However, even if you do find a diamond of good quality, you can expect to pay a premium for it. To save yourself some money, and to make the most of your budget, you should consider shopping online at James Allen or Blue Nile, for stunning quality diamonds at an affordable price.
Here is the Official Website: https://www.canturi.com/