We should begin first by addressing the "how" question. The best way to buy diamonds in New York is through the internet since doing so comes with numerous rewards. The most obvious one is the ability to shop from the convenience of your location. You can seamlessly place your order and have the stone delivered to your address.
Buying online also enables you to compare prices across several stores, which is another fantastic convenience. Walking from one physical store to another comes with several challenges; most notably, it is physically and mentally exhausting. Before you find your preferred jewelry, you will contend with all manner of sellers and come across those trying to upsell low-quality diamonds. You may also encounter sellers that deal in high-end jewelry, though their prices may be well above market value.
When you physically check into a jewelry store, sellers begin analyzing you. The merchants can readily tell if you are the kind of shopper that would easily splash on jewelry. Fortunately, you will not find these tactics in online trading, where you can sample diamonds from store displays, ask all the relevant questions, and then place your order. The only time you will physically visit the stores is during the actual purchase, which will only apply if the store does not ship to your location.
But even when shopping online, you should take all necessary precautions. Remember, it is a virtual world; you could fall victim to common jewelry fraud. You may get a stone of a lower quality than what you ordered. Click here to check out other common scams associated with online shopping.
But there is no need to worry because reliable jewelry dealers still exist. But how do you establish the reliability of a diamond dealer?
As you view a company's online displays, check for their reviews of them online for a start. Insist on legitimate review websites because such websites make it difficult for companies to sponsor their reviews.
Apart from positive feedback, go with a company that deals in graded diamonds. Although every diamond you come across in New York will likely come with grading certification, the real deal is to check the grading authority, especially in the case of lab-grown diamonds. If in doubt, only order from a company that deals in GIA diamonds. The next consideration is the company's return policy; if the store offers a lifetime warranty, you would not be required to look beyond.
When you are done, you can proceed to compare prices. While doing so, ensure you are making an "apple-to-apple" comparison. In simple terms, diamonds should be similar in all other parameters.
However, it could be that you are looking for the brick-and-mortar experience, especially if you are a tourist looking to experience the streets of New York City as you shop for your jewelry. In this case, your best bet would be to head to the New York Diamond District.