Na Hoku Jewelry – A Review
Our Rating 3.5 out of 5.
Compare Na Hoku Jewelry with James Allen.
Na Hoku is a Hawaii based jewelry retail chain. They utilize their Hawaiian base to promote their products through marketing. Na Hoku means ‘stars’ in Hawaiian, and the company plays off of this when selling their jewelry.
It is a popular store, which has now spread to the United States, but through their starry marketing, should you be buying your jewelry from them?
A Brief History
Na Hoku has a history of nearly 100 years, originating in Hawaii and now commonly found in the United States. The store features jewelry made from Hawaiian designers, as well as Hawaiian manufactures, and has 59 stores across the whole of the United States.
What Na Hoku Offer
Unlike traditional jewelry stores found across the United States, Na Hoku use their heritage to boost their jewelry and sales. Their ethos is based around supporting local Hawaiian jewelry designers and manufacturers, and the store features jewelry that cannot be found elsewhere. However, venturing into their stores gives you a different feeling. There is no real theme to the stores themselves, and the interior can often seem quite drab. On the plus side, the staff are eager to help and will go out of their way to offer a viewing of a certain piece of jewelry.
Having jewelry from Hawaiian based jewelers does limit the selection quite substantially. There is a very small variety of different settings, and few diamonds to match with them if they are not ready-made rings.
Other than their unique standpoint of being Hawaiian based jewelry, there really isn’t much else that Na Hoku has to offer.
What Makes Na Hoku Stand Out?
Customer Service – To be fair to the store, it should be pointed out that the staff are friendly and do offer to help wherever they can. This does make the experience more enjoyable, but for those who know diamonds well, they might find that the knowledge of the staff regarding engagement rings and diamonds is a bit lacking.
Range Options – As the jewelry is made by Hawaiian designers, you will often be able to find pieces at Na Hoku that cannot be found in other stores. This does make them stand out slightly, but their selection is fairly limited outside of this.
Bridal jewelry – Na Hoku also offers a range of bridal jewelry and accessories, which many stores don’t. These bridal accessories and pieces are quite lovely, and you will be able to find a piece that suits you perfectly in the store.
In-store viewing – Being a brick and mortar store, Na Hoku offers customers the chance to view their jewelry and engagement rings up close and personal. This is a refreshing change for those who are not so comfortable with shopping online.
Inspired jewelry – Most of the jewelry offered by Na Hoku are inspired by Hawaiian culture and scenery. This is great for those who are into the Hawaiian culture, as a momentum to show off.
Designer options – Na Hoku features designer jewelry from designers such as the Le Vien Aloha Collection, Kabana, Frederic Sage and Effy Jewelry.
Na Hoku Pricing
Na Hoku jewelers fall short when it comes to their value and pricing. They do not offer GIA certificates with their jewelry, which should already decrease the value of the diamonds in your mind. The engagement rings in the store are beautiful, but along with their set diamonds, they often do not match up to rings found at James Allen or Blue Nile but hold a higher price tag.
You will extend your budget much further, and get a better quality diamond and engagement ring if you choose to shop online at James Allen. Brick and mortar stores have many overheads to pay and need to keep an on-hand inventory, these costs add up and are effectively put back into an increased price in jewelry, something that you will not experience when buying from an online jewelry store.
Na Hoku do offer custom orders, but it seems you need to get in touch with the customer service online or visit a store to request this. The engagement rings shown online are already made. When you order a ring online or buy one in-store, they can customize the size of the ring, but this is pretty standard for jewelers.
Most of the custom orders done by Na Hoku are for engraving and specialized jewelry, such as gift oysters, and resizing of chains, rings, and necklaces.
Website Ease of Use
The website of Na Hoku is quite charming. It features visuals of beautiful scenery in Hawaii, to showcase different collections of jewelry.
Searching for different jewelry is fairly easy, but there is no proper filtering option to help you narrow down your choice of diamond quality. You can choose between different ring setting and type of metal, but anything further isn’t readily available.
One unique aspect to the site is they offer wonderful information on Hawaiian culture, and how they incorporate this into their company.
There is quite an extensive FAQ page on the site, which does come in handy for those wanting to shop online.
Na Hoku does offer great customer service in-store, with friendly staff waiting to help, but who might not have as much diamond knowledge and experience as might be needed.
Warranty – Na Hoku offer a three-year warranty on their watches, and all other jewelry has a lifetime warranty against workmanship or material defects.
Repairs – All non-warranty repairs are charged for by Na Hoku, but they do offer a service where you can send your jewelry in to be inspected by them.
Refunds – Full refunds are offered to customers within 21 days when the product is returned in original condition, in the original packaging, with the original sales receipt and warranty.
Shipping – Na Hoku offer to ship to international destinations, but to see if you qualify, you will have to get in touch with their customer service.
Na Hoku Financing Options
Customers can apply for a Na Hoku credit card within the Na Hoku stores. This credit card allows customers to use for in-store purchases. The Na Hoku stores also accommodate for layaway purchases and accept many different credit cards and payment options.
Why You Should Choose Na Hoku
- Jewelry designed by Hawaiian designers
- Online and in-store options available to customers
- Over 59 stores opened across the United States
- Lifetime warranty on jewelry for manufacturing defects
- Na Hoku credit card option to help with financing
Na Hoku – For Sentimental Jewelry Only
While Na Hoku features some wonderfully Hawaiian inspired jewelry, which might help you reminisce about your holiday spent there, they should be avoided for any serious jewelry purchases.
Their engagement rings and diamonds are not of great quality, but hold a price tag that says otherwise. They do not offer a GIA certificate for their diamonds either. You will be able to find the perfect ring, with a great quality diamond and a proper certification, from James Allen or Blue Nile, which will be much more suited to your budget.