Appleby Jewelry: Are they Legit?

Sharif Khan
Sharif Khan
Last Updated    EST 
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Appleby is considered an old-school jeweler. Their history runs back to 1950, when the company began making jewelry. It has remained a family-owned business and is now in the fourth generation running the store.

Family-run stores hold more trust with customers; Appleby also promotes this within their jewelry store.

Compare Appleby Jewelry with James Allen.

Appleby is an Irish-based jewelry store. The store is quite exceptional and is the setting where you can purchase the diamond engagement ring of your dreams. With a luxurious touch, the Appleby store also features decent customer service, with sales assistants always ready to help.

However, the downfall comes with the pricing. Appleby’s diamonds and engagement ring hold high price tags, making them less competitive compared to online retailers such as James Allen or Blue Nile, who offer top-quality diamond engagement rings at affordable prices.

  • 4.1 out of 5
    Product Quality
  • 4.2 out of 5
    Product Diversity
  • 4.5 out of 5
    Customer Service
  • 4.2 out of 5
  • 3.9 out of 5
  • 4 out of 5
    Website Use

      What Appleby Offer

      For those who want to purchase a diamond engagement ring from a physical retailer, the experience is crucial. People do not usually mind spending extra when they can get a quality experience. Appleby is one of the retailers that offer customers that luxury experience, with refined settings and sales staff who successfully uphold this. The one issue with service in-store is that it is partly disorganized and does not always run like a well-oiled machine. It can take the sales assistants some time to find the diamonds you are looking for. Luckily, you can browse around the elegant settings while waiting.

      Most importantly, the diamonds at Appleby are of good quality and are superbly cut. The store sources only the best diamonds, and this is confirmed when viewing multiple stones in-store. Customers have great options for choosing the perfect stone from for their engagement ring.

      The experience and quality of the stones offered at Appleby make them a store worth the visit. The prices, however, remain one of the company’s downfalls.

      What Makes Appleby Stand Out?

      GIA: A massive positive for Appleby is that the diamonds they sell are certified by GIA. GIA certification, one of the most trusted and accurate grading reports available, is important for those who understand diamonds.

      Experience in-store: The in-store experience is a big pull for many towards the store since it is something many people look for when purchasing a diamond or engagement ring from a physical retailer. The store is wonderfully luxurious and will give customers the elegant experience they are after.

      Sourced stones: All Appleby diamonds are sourced personally by Gerry Appleby, a diamond expert. With a team of master craftsmen and designers, each ring is created to suit the diamond set (the ring).

      Settings: Not only does Appleby have superb diamonds, but the settings are also just as beautiful. There is a wide range of engagement ring settings, all creatively designed with perfect elegance.

      Ethical diamonds: Every diamond sold at Appleby complies fully with the Kimberley Process. Thus, customers can be sure that their diamonds have been ethically and responsibly sourced.

      Appleby Pricing

      You may end up paying more for a diamond engagement ring purchased from a physical retailer than when purchasing one online. Many stores, though, do manage to keep the price hike down to a minimum. Unfortunately, an Appleby stone can sometimes cost nearly 30% more than Blue Nile or James Allen, which is quite a substantial price increase on an already expensive item.

      Furthermore, Appleby does not use white gold but only platinum when creating rings. This pushes the price up quite a bit for something not necessarily required, especially if you are on a tight budget.

      Custom Orders

      Appleby Jewelers strongly believe in creating personalized pieces. As a result, each ring is handcrafted to suit individual tastes and budgets.

      A customer can enquire about this in-store. A sales assistant will begin the process with them, following which designers and craftsmen will create the perfect ring. The latter will not only suit their preferences but will also fit into their price range.

      Website Ease of Use

      The Appleby website is as elegant as the store settings and is pleasant to use. There is some information offered on the front page, but it is kept simple.

      When browsing for engagement rings, you can initially search for them by their different setting styles. The rings are displayed in a minimalistic way, but this is ideal for selecting a ring based on looks alone.

      Individual rings are shown with photos from a few different angles, which helps to view the ring properly and see the smaller details. There is a small amount of information on each ring, though it is essential to know that the rings are sold as settings only and that you must match up a diamond to complete it.

      Customer Service

      Appleby does regard customer service as a necessary part of their business. They do well to make their business inclusive of their customers and how they experience the purchasing process. Besides, they offer good after-sales service to make customers happy long after purchasing.

      Returns: Customers can return items within seven working days for an exchange or return. All items should be in original condition with tags and packaging intact.

      Diamond Education: Appleby has an extensive section on diamond education on their website, featuring the 4Cs and everything customers need to know when deciding on the perfect engagement ring or diamond.

      Appleby Financing Options

      There does not appear to be an online financing option for Appleby, although there might be some if customers visit the store physically.

      Why You Should Choose Appleby

      • Luxury store setting for customers.
      • Ethically sourced diamonds through the Kimberley Process.
      • All diamonds are GIA certified and of stunning quality.

      Appleby – A Luxury Experience at a High Cost

      Appleby offers customers the chance to experience a luxurious and elegant setting without visiting top-end brands like Tiffany & Co. The catch is that the diamonds hold a higher price tag than many would be happy to pay. Even though these diamonds and engagement rings are of stunning quality, you will be able to find very similar stones and pieces at James Allen or Blue Nile for a lesser price.

      You must decide whether to pay a premium for the in-store experience. We, however, believe that you could stretch your budget further by shopping online at James Allen.