Appleby Jewelry Review: Are They Good for You?

Appleby Jewelry Review: Are They Good for You?

Appleby Jewelry Review: Are They Good for You?

Posted by Rebecca B. on 10th Dec 2019

Appleby Jewelry Review

Appleby Jewelry – A Review

Our Rating 4.2 out of 5.

Compare Appleby Jewelry with James Allen.

Appleby is an Irish based jewelry store. The store is quite exceptional and is definitely the type of setting where you could see yourself purchasing the diamond engagement ring of your dreams. With a luxurious touch, the Appleby store also features decent customer service, with sales assistants who are always ready to help.

However, the downfall comes in with the pricing. The diamonds and engagement rings at Appleby hold a price tag higher than what they should, and this makes them less competitive compared to online retailers such as James Allen or Blue Nile, who still offer top quality diamond engagement rings.

James Allen

A Brief History

Appleby is considered an old school jeweler, with their history running back to 1950, where the company began making jewelry. The business has remained family-owned and is now in the fourth generation running the store.

Family-run stores do tend to hold more trust with customers, and Appleby has managed to promote this within their jewelry store.

What Appleby Offer

For those who want to purchase a diamond engagement ring from a physical retailer, the experience is really important, and often what people don’t mind spending extra on. Appleby is one of the retailers that offer customers that luxury experience, with refined settings and sales staff who uphold this as well. The one issue with service in-store is that it is not completely organized, and does not always run like a well-oiled machine. It can take the sales assistants some time to find the diamonds you are looking for, but luckily you can browse around the elegant settings while you wait.

Most importantly, the diamonds at Appleby are of good quality. The stones are superbly cut, and customers will be able to find the perfect stone for their engagement ring. The store sources only the best diamonds, and this can be seen when viewing multiple stones in-store.

The experience and quality of the stones offered at Appleby do make them a store worth the visit, but the prices do remain one of the downfalls of the company.

What Makes Appleby Stand Out?

GIA – A huge positive for Appleby is that all of their diamonds sold are  certified by GIA. For anyone who understands diamonds, they know how important a GIA certification is, being one of the most trusted and accurate grading reports available.

Experience in-store – Once again, the in-store experience is a big pull for many towards the store, as it is something that many people look for when purchasing a diamond or engagement ring from a physical retailer. The store is wonderfully luxurious and will give customers the elegant experience they are after.

Sourced stones – All Appleby diamonds are sourced personally by Gerry Appleby, the diamond expert, and with a team of master craftsmen and designers, each ring is created to perfectly suit the diamond it is set with.

Settings – Not only do Appleby have superb diamonds, but the settings are just as beautiful. There is a fairly wide range of engagement ring settings to choose from, and all have been creatively designed with perfect elegance.

Ethical diamonds – Every diamond sold at Appleby complies fully with the Kimberly Process, so customers know that their diamond has been ethically and responsibly sourced.


Appleby Pricing

It is fairly well-known that you will more than likely end up paying more for a diamond engagement ring purchased from a physical retailer than what you would online, but many stores manage to keep the price hike down to a minimum. Unfortunately, Appleby can sometimes cost nearly 30% more than Blue Nile or James Allen, which is quite a substantial price hike on an already expensive item.

The other issue is that Appleby does not use white gold, but only platinum when creating rings. This pushes the price up quite a bit, for something that does not necessarily need to be done, especially if you are on a tight budget.

Custom Orders

Appleby Jewelers strongly believe in creating personalized pieces, where each ring is handcrafted to suit individual tastes and budgets.

Customers are able to enquire about this in-store, where a sales assistant will begin the process with you, and with designers and craftsmen, the perfect ring will be created that not only suits your preferences but which will fit into your price range as well.

Website Ease of Use

The Appleby website is as elegant as the store settings and is pleasant to use. There is some information offered on the front page, but it is kept simple.

When browsing for engagement rings, you can initially choose to search the rings by their different setting styles. The rings are displayed in a minimalistic way, but this is perfect to try and decide on a ring from looks alone.

Individual rings are shown with photos from a few different angles, which help to view the ring properly and see all of the smaller details as well. There is a small amount of information offered on each ring, but it is important to know that the rings are sold as settings only, and you will need to match up a diamond to complete it.

Customer Service

Appleby does regard customer service as an important part of their business, and do well to make their business inclusive of their customers and how they experience the purchasing process, as well as providing aftersales to see customers happy long after their purchase is made.

Returns – Customers have the opportunity to return items within 7 working days for an exchange or return. All items should be in original condition with tags and packaging in-tact.

Diamond Education – Appleby has an extensive section on diamond education on their website, featuring  the 4C’s and everything else customers need to know when deciding on the perfect engagement ring or diamond.

Appleby Financing Options

There does not appear to be an online financing option for Appleby, but there might be more options if customers visit the physical store.

Why You Should Choose Appleby

  • Luxury store setting for customers
  • Ethically sourced diamonds through the  Kimberly Process
  • All diamonds sold with GIA certification
  • Diamonds are of a stunning quality

Appleby – A Luxury Experience at a High Cost

Appleby does really offer customers the chance to experience a luxury and elegant setting, without having to visit top-end brands such as Tiffany & Co. The catch is that the diamonds do hold a higher price tag than what many would be happy to pay. Even though these diamonds and engagement rings are of stunning quality, you will be able to find very similar stones and pieces at James Allen or Blue Nile, but for a lesser price.

Whether or not you pay a premium for the in-store experience is up to you, but you will definitely be able to stretch your budget further by shopping online at James Allen.

Here is the Official Website: