The Jewelry Exchange – A Review
Our Rating 3.9 out of 5.
Compare The Jewelry Exchange with James Allen.
Before online jewelry stores became so popular, many people would shop for engagement rings at stores much like The Jewelry Exchange. These stores offered people the opportunity to walk into a friendly and familiar store, and leave with what they believed was a good quality diamond.
However, as time as passed and as more people became aware of the importance of diamond quality, The Jewelry Exchange is fast losing popularity. The question remains as to why you would pay a higher price for a store-bought diamond, rather than a lower price tag for a better quality diamond online?
A Brief History
Bill Doddridge founded The Jewelry Exchange and Jewelry Factory. The store came about after Bill worked in his stepfather’s pawnshop, and then went on to run his own. During this time, Bill began to design jewelry, and in the early ’90s, Bill decided to close his pawnshop and instead open up a jewelry store.
Bill managed to undercut the competition by going directly to overseas manufacturing companies, giving him a much-needed edge in the industry at that time.
The Jewelry Exchange, also known as Jewelry Factory, can be found in 15 locations across the USA.
What The Jewelry Exchange Offer
The selling point of The Jewelry Exchange is that they are a physical store committed to selling jewelry, where customers can come in and view the engagement ring first hand, which is a bonus compared to shopping online where you aren’t able to view the engagement ring and diamond until it is purchased and arrives at your door.
The Jewelry Exchange also sell diamonds which are GIA certified. Some only have an EGL certification, but at least customers have the option for a GIA certification should they want one.
You will also be able to speak to a customer service staff member in the store who will be able to guide you towards an engagement ring or diamond that is best suited to what you are looking for. Many people prefer this hands-on experience rather than speaking to someone online.
What Makes The Jewelry Exchange Stand Out?
Wide inventory – Having 15 shops around the country means that The Jewelry Exchange has a fairly wide range of jewelry on offer. The stores themselves hold a decent selection of engagement rings, diamonds and other pieces of jewelry.
Engagement rings–You are able to purchase a ready set engagement ring from The Jewelry Exchange. Many people prefer to purchase a ready set engagement ring, rather than sifting through styles, settings and center diamonds online, without the finished product shown clearly.
Helpful staff – The staff at The Jewelry Exchange are fairly knowledgeable and very helpful when it comes time to view and purchase engagement rings. Knowing their inventory well, they will be able to guide you to the perfect ring suited to your tastes.
The Jewelry Exchange Pricing
The problem with purchasing an engagement ring from The Jewelry Exchange comes in with pricing. With their diamonds, you will most likely find a cheaper option online at James Allen, which will more than likely be of a better quality as well.
For those with little experience with diamonds, finding inclusions and flaws in the diamonds might be difficult, but by noticing these, you will be able to find a comparison between a similar diamond from James Allen and Blue Nile, where you will get more value for your money.
Another pitfall with The Jewelry Exchange is that they do not offer custom order for clients.
On their site, The Jewelry Exchange state that they have a large selection of specially made jewelry, as well as one of a kind items that will suit almost any taste, and because of this, they do not offer custom made jewelry.
This limits customers who have a certain ring in mind that they are hoping to have custom made, and will have to take their business to Blue Nile or James Allen. However, you are able to choose a setting and match a diamond on their site, which they will craft together and send to you.
Website Ease of Use
For an older store, the website of The Jewelry Exchange is pretty good. While it might appear slightly cluttered at first, there are easy navigation options which allow you to filter down preferences to find the right diamond or engagement ring. They also have a wide range of other jewelry items on their site.
The images of the rings online are clear but are stock photos. Most of the information needed for the diamond, such as clarity, color, shape, setting, and carat are available and easy to digest for each engagement ring. There is a fairly large inventory online, but not as large as other leading online jewelry retailers.
Customer service at The Jewelry Exchange can be broken down to their in-store help and online service. In-store, there are staff members who will assist you in finding the right engagement ring, and who will offer all the information needed before making a decision.
Online, you are given the same thing, with customer care ready to help with the purchasing process.
Return Policy -The Jewelry Exchange will refund or exchange your items within 15 days of your purchase.
1 Year Warranty - The Jewelry Exchange offers a 1-year limited warranty on defects and manufacturing defaults a year from the date of purchase.
In-Store Viewing – If you view an engagement ring online which you are wanting to purchase, you are able to request the ring to be sent to a store nearby for actual viewing before purchasing.
Insured Shipping – All shipped jewelry from The Jewelry Exchange is insured for shipping.
The Jewelry Exchange Financing Options
The Jewelry Exchange offers a six-month layaway program with a 25% down payment. If no payment is made after 90 days, the layaway falls away and the payments received thus far are returned as a store credit.
Customers are also able to pay with most of the major credit cards, as well as money orders, cashier’s checks, wire transfers, and cash payments.
Why You Should Choose The Jewelry Exchange
- In-store viewing of engagement rings and diamonds
- A large variety of other jewelry
- Insured shipping
- Layaway option for customers
The Jewelry Exchange – Overtaken By Online Retailers
The sad truth about brick and mortar jewelry stores is that they are very quickly being pushed to the side to make way for the new online retailers such as James Allen and Blue Nile, who offer a vast range of diamonds and engagement rings at a very competitive price, with certification and expert help along the way.
If you are looking for the proper jewelry experience, visiting a jewelry store and picking a ring out from a display, then a visit to The Jewelry Exchange will give you just that.