TAKA Jewelry – A Review
Our Rating 4 out of 5.
Compare TAKA Jewelry with James Allen.
TAKA Jewelry has over 18 different locations around Singapore, though the experience among the stores can vary. Some locations have a mediocre atmosphere and not-so-great sales assistants, while others offer a great experience with helpful sales staff and wonderful diamonds.
Being one of the few physical retailers that have managed to keep their prices low, getting a good experience when visiting a TAKA Jewelry store is not forlorn. However, at the end of the day, a buyer will still be able to get better value for their money from James Allen or Blue Nile and get a beautiful diamond engagement ring with outstanding service.
A Brief History
Founded in Singapore in 1991, TAKA Jewelry has grown from a small shop in Clementi to having a strong presence around the island with 18 locations. Also part of the Singapore Exchange, they accomplished this within 15 years, which is a fairly impressive feat.
TAKA Jewelry manages to cater to a wider market with their large selection of jewelry and promises to provide jewelry and diamonds at competitive prices.
Other than being a large competitor locally, TAKA Jewelry also partakes in the international wholesale market and is one of the largest exporters of diamond jewelry worldwide from Singapore.
What TAKA Jewelry Offer
TAKA Jewelry manages to cater to a larger market by offering varying selections of diamonds, gemstones, and jewelry. Their collections range from solitaire rings for everyday wear and designer statement pieces to colored gemstones. Through these collections, TAKA Jewelry has managed to keep the prices down to cater to the normal person.
Another huge standout point for TAKA Jewelry is their turnaround time. In the store, a customer will need to create their piece by choosing a diamond to set with a certain mounting. Most jewelers take around a week to complete the design and manufacturing of the ring, but TAKA manages to have the ring completed in under 36 hours.
What Makes TAKA Jewelry Stand Out?
Stores: TAKA stores are kept simple and do not give too much of a luxurious feel. While this might seem like a downfall, it offers customers the opportunity to browse the stores without feeling pressured or overwhelmed.
Staff: At the right store, the staff at TAKA Jewelry is helpful and has extensive knowledge regarding diamonds and jewelry, thereby making it easy for a customer to pair a diamond with a setting.
Diamonds: The diamond quality at TAKA Jewelry stores is good, although it is probable for a buyer to come across some of lesser quality.
TAKA Jewelry Pricing
The story of physical retailers remains the same and it is almost impossible for them to compete in pricing with online retailers who have fewer overheads to pay to run their business. Physical retailers have rent and additional staff to pay and stock to keep on hand. Each one of these additional costs runs down to a premium being charged on diamonds and engagement rings, though some retailers take advantage of this and push their prices higher than is justified.
As mentioned before, TAKA Jewelry is one of the few retailers that manage to keep their prices relatively low. Their business model revolves around providing customers affordable jewelry and giving them value for their money. While they cannot get their prices as low as James Allen or Blue Nile, they manage to keep their prices around 20% higher than what one could expect to pay online. For many, this is worth the premium to be able to visit a physical retailer, interact with a salesperson and create their ring by viewing the diamond and mounting it in person.
TAKA Jewelry works by offering their customers the chance to customize their own rings, which is the only way to purchase a ring from them. When visiting a TAKA Jewelry store, an assistant will help a buyer view the different diamonds and then narrow it down to their preferred stone. They will then be shown selected mountings to choose to have the chosen stone set in.
Website Ease of Use
An old-fashioned webpage that could do with some attention, TAKA Jewelry has a very limiting website. There are a few tabs to choose from, such as news & events, careers, and FAQs, but nothing substantial regarding shopping at TAKA Jewelry.
At the bottom of the webpage is a Buy Online button. Clicking on this, one would assume to be taken to the TAKA Jewelry online shop, but instead, they would be redirected to Lazada. Lazada is similar to Amazon where independent and private sellers list their items for sale, which Lazada then facilitates. TAKA Jewelry does not have their online shop but, in lieu, sells through Lazada. This causes some concerns as this could open a customer up to scammers and impersonators. Therefore, it is always better to just visit the store to make a purchase.
TAKA Jewelry does strive to give their customers outstanding service and work to create a pleasant environment for them. Though their customer service is good, it might vary from store to store.
Rewards Program: Customers can join the TAKA Jewellery Rewards Program that will reward them a comprehensive lifestyle experience. It offers the latest promotions, special events, specials, and a welcome voucher.
Jewelry Care: TAKA Jewelry offers an extensive jewelry care section on their website to further help customers take care of their items and have them in the best possible condition.
TAKA Jewelry Financing Options
TAKA Jewelry does not advertise any form of financing on their site or elsewhere. Customers will either have to enquire about this in-store or use a third-party financing option.
Why You Should Choose TAKA Jewelry
- 18 locations to visit in Singapore
- Large selection of different collections for all tastes and budgets
- Helpful and friendly staff
TAKA Jewelry – Value for Money
While it is possible to find a cheaper diamond engagement ring online at James Allen or Blue Nile, TAKA Jewelry manages to keep their items more affordable for the normal person. They do not drape their stores inexpensive luxury or go over the top to try and create an experience; instead, they keep things down to earth while offering some beautiful jewelry and the opportunity for customers to create their custom pieces.
Here is the Official Website: https://www.takajewellery.com.sg/index.asp