SK Jewellery Review | Are They Trustworthy?

SK Jewellery Review | Are They Trustworthy?

SK Jewellery Review | Are They Trustworthy?

Posted by Rebecca B. on 24th Feb 2021

SK Jewellery Review

SK Jewellery – A Review

Our Rating 3.8 out of 5.

Compare SK Jewellery with James Allen.

SK Jewellery does not have the best referral. While they have decent customer service and the settings of the stores are not too bad, the diamond quality vary substantially, and the diamonds hold some of the highest price tags to be found in Singapore.

The erratic quality of the diamonds, along with the exceptionally high pricing, does not warrant a visit to the store. Therefore, a customer will be better off shopping at another retailer in Singapore who will likely give them more value for their money. Alternatively, they could shop online at James Allen or Blue Nile that both have stunning quality diamonds, at prices that are sure to fit into any given budget.

James Allen

A Brief History

Founded in 2003, SK Jewellery is a subsidiary company of Soo Kee Group, a public listed company within Singapore. SK Jewellery is the largest jewelry retail chain store in Singapore and has branched across to Malaysia as well.

The Soo Kee Group was started in 1991 and is an established company with a strong presence in Singapore and Malaysia for the last 10 years.

What SK Jewellery Offer

The SK Jewellery stores are not set out as well as they should be and often feel cramped and overcrowded. The salespeople are very straightforward and to the point, which is good at times, though it can also cause the experience to feel more like a business transaction rather than one of the purchasing of an important piece of jewelry.

Some of the diamonds sold at SK Jewellery are very nice, but a buyer would still have to make a note to view the better ones since many of them are quite disappointing. They will also need to request to only view GIA certified diamonds in the stores given that not all of their diamonds come with this certification.

What Makes SK Jewellery Stand Out?

GIA Certification: While not all of their diamonds are sold with GIA certification, some of them are. Purchasing a diamond with GIA certification is extremely important because it shows the qualities and properties of the diamonds.

Sustainability: SK Jewellery work to achieve sustainability in the industry through their practices. This extends to sustaining the world’s most treasured landscapes by minimizing the impact on the environment from the company through sustainable gold recycling.

Location: Being the largest chain jewelry retailer in Singapore, the SK Jewellery stores are easily accessible to many, both tourists and locals alike. The boutique locations range from the upmarket areas to malls and promenades.

Innovation: SK Jewellery works with the most experienced of craftsmen and utilizes state of the art technology to create new and unique jewelry collections.


SK Jewellery Pricing

SK Jewellery has some of the highest-priced diamonds and jewelry in Singapore. Because the diamonds are not always great quality, there is absolutely no reason the diamonds should have such high price tags. This leaves no doubt about the fact that a buyer should use the same amount of money to buy a more superior diamond engagement ring at Jame Allen with GIA certification instead of wasting it on a mediocre diamond at SK Jewellery whose diamonds can cost up to 50% more than James Allen’s.

Custom Orders

SK Jewellery has a few services that enable customers to customize their engagement ring to an extent. Customers can choose a diamond to pair with a setting of their choice and can also have the engagement ring engraved with initials, a date, or any wording of their choice.

The retailer also offers a restoration service, bringing life back to old jewelry.

Website Ease of Use

The SK Jewellery website is a bit of pop out at first and has bright red tones filled with bright, colorful pictures. Once a visitor adjusts to this, it can prove to be a nice one. Different advertisements scroll across the page for sales and specials coupled with different featured collections.

A visitor will have to move from the website to the Eshop to be able to do online shopping, but there is an easy tag to the page which can easily be found. The Eshop is set out very similar to the website.

The Eshop is more focused on other jewelry and gold, which is why it can be difficult to find the engagement ring section. When one does eventually find the engagement rings to view, they are pictured nicely. There are a few images per ring to view, giving the customer a good feel of the ring that they are interested in. There is a small description per ring as well.

Customer Service

The customer service at SK Jewellery is decent at times, and they do offer services that help care for jewelry purchased from the store.

Complimentary Cleaning Services: Customers can visit an SK Jewellery store to have their items inspected and professionally cleaned at no cost.

Repair: SK Jewellery offers repair services at their stores for damaged jewelry.

Resizing: Customers can have their jewelry resized at one of the SK Jewellery stores.

SK Jewellery Financing Options

Customers can inquire in SK Jewellery stores to find out which banks they have partnered with to offer to finance. This is based on the customer’s qualifying for the finance for the criteria set out.

Why You Should Choose SK Jewellery

  • Largest jewelry retailer in Singapore
  • Some diamonds have GIA certification
  • Good aftersales services offered to clients

SK Jewellery – Not Worth the Price You Pay

SK Jewellery is a great store to visit when looking for gold jewelry or quirky items. On the other hand, when looking for a diamond engagement ring, shopping online at James Allen or Blue Nile can be a better option. There is no guarantee of finding a good quality ring at SK Jewellery, let alone finding a good one on a tight budget. Therefore, consider shopping online at James Allen or Blue Nile where every ring comes with GIA certification and is of stunning quality, also sold at a great price.

Here is the Official Website: