Peoples Jewellers – A Review
Our Rating 3.2 out of 5.
Compare Peoples Jewellers with James Allen.
There should be nothing that draws a customer into a Peoples Jewellers store. The experience is drab, the quality is poor and you can expect nothing more than mediocre service. All of this is accompanied by exceptionally high prices that really do not deserve to be there.
Peoples Jewellers does not offer customers the experiences they deserve when purchasing a diamond engagement ring, and charge so much more for such an average and underwhelming experience.
A Brief History
Peoples Jewellers can boast being one of the oldest jewelers in Canada. It was founded almost 100 years ago, and has expanded in those 100 years leading up to being bought out by the US Zales Corporation. Peoples Jewellers joined the Signet Corporation, which hold Kay Jewelers and Jareds, which now see them have 150 stores spread around Canada.
What Peoples Jewellers Offer
The Peoples Jewellers stores tend to feel outdated and drab, no matter where they are situated. The experience continues when it comes time to interact with the sales staff, which does not do much to make the experience a memorable one.
The diamonds on offer do not live up to expectation either. They are mostly poorly cut and with a very dull appearance. Then it comes time to view the price, and the price tags these dull diamonds hold do not belong fairly where they are. One would be better off paying the same price at James Allen or Blue Nile and purchasing a diamond of much better quality and brilliance.
Other than having 150 stores located around Canada, there is nothing that Peoples Jewellers offer which is worth visiting for.
What Makes Peoples Jewellers Stand Out?
Store accessibility – As mentioned, having 150 stores around Canada does help the store be more accessible to many, with a store surely being found almost everywhere. However, this does not help much when the store itself is not worth visiting to begin with.
Responsible sourcing – Peoples Jewellers do ensure that all their diamonds are responsibly sourced, and customers can be sure that all diamonds bought from the store have been ethically sourced, and traced back to country of origin to ensure this.
Largest retailer – Peoples Jewellers is the largest retailer of watches and fine jewelry in Canada, with stores ranging from the Maritimes to British Columbia. The company is also a member of the Canadian Jewellers Association, which certainly does build a level of trust with customers.
Personalized jewelry – Online at the Peoples Jewellers store, you will find that they offer a fairly large range of personalized jewelry. This can range from birth stone rings to initial necklaces, there is something for every taste and style.
Peoples Jewellers Pricing
Peoples Jewellers fall incredibly short when it comes to pricing of their diamonds and engagement rings. The prices are exceptionally higher than what you can find at James Allen or Blue Nile, and the quality is really not as good either.
You will be paying a premium price for an underwhelming piece. At times, it can be understood that a physical jewelry store will cost more than an online retailer, as there are more overheads and staff to pay, but this becomes unreasonable when the quality of the diamonds are not great at all, which is such the case at Peoples Jewellers.
Peoples Jewellers do not offer too much customization focused on engagement rings, but they do have a large variety of other customizable jewelry. There is an option to custom design a ring, but this falls more into the category of birthstone and mother’s day rings, rather than one as life changing as an engagement ring. It would be better to seek out custom design elsewhere, to ensure you are given the best craftsmanship and design possible.
Website Ease of Use
The website of Peoples Jewellers is what you would expect from a mall-based jewelry retailer. It is full of promotional banners and sales to draw you in, such as would be done in a store.
Otherwise, the website is fairly clean and easy to use, and does utilize beautiful pictures to entice customers. There is quite an extensive wedding collection online, from engagement rings to wedding gifts, which does come in handy for prospective brides and guests to the wedding.
The engagement rings are displayed beautifully on the site, and there are some wonderful options to choose from. The pictures are clear, but somewhat limited. There is also a decent amount of information offered on each piece, which does help the purchasing process further.
Online, customers can also find extensive diamond education, which does assist the customer with learning more of the crucial information they need before making a purchase.
It is likely that you will not be blown away by the customer service in-store, but to their benefit, there are some good aftersales benefits available to customers.
Returns and Exchanges – All jewelry can be returned within 60 days from purchase, and can either be fully refunded, exchanged, or replaced with in-store credit.
Shipping – If you choose to have the jewelry shipped to a Peoples Jewellers store, the shipping will be free. Other than that, free shipping is offered on orders over $199.
Lifetime Diamond Commitment – All diamond purchases over $200 come with a Lifetime Diamond Commitment that covers diamond breakage, with a replacement of a diamond if it is broken, chipped or lost, and lifetime cleaning and inspection to ensure the diamond is kept in the best possible state. This also covers in a Lifetime Guaranteed Trade-In on bridal sets and diamond solitaires.
Peoples Jewellers Financing Options
Customers can apply for the Peoples Jewellers Credit Card, which allows for purchases and gives access to exclusive benefits and flexible financing plans. This includes a special offer with the welcome package, 10% off repairs, exclusive offers throughout the year, $50 birthday voucher, and most importantly, flexible financing plans.
Why You Should Choose Peoples Jewellers
- Responsibly and ethically sourced diamonds
- 150 stores across Canada
- Large range of customizable jewelry
Peoples Jewellers – High Prices and Low Quality
Unfortunately, there is really nothing that redeems Peoples Jewellers and warrants a visit for anyone in the market for a diamond engagement ring. The prices are high and the quality is often poor. There is no saving grace with the service either, and customers will be left feeling underwhelmed.
The best decision you could make is to visit James Allen or Blue Nile, where you will be assured a beautiful diamond, for a great price, and customer service that will make it a truly memorable experience, even if it is online.
Here is the Official Website: https://www.peoplesjewellers.com/