Do Kay Sell Fake Diamonds? 2023 Review

Sharif Khan
Sharif Khan
Last Updated    EST 
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Founded by Edmund and Soul Kaufman, the Kay Jewelers story began in 1916 with a small retail spot in the corner of a furniture store owned by their father in Pennsylvania. They are the second-largest mall-based jewelry retail chain in the USA, coming in second to Zales.

Sterling Jewelers, owned by Signet Corporation, heads up Kay Jewelers, a sibling company to Jared Galleria of Jewelry that too does not offer the most outstanding quality.

In 1997, Kay Jewelers adopted the tagline "every kiss begins with Kay" and have stuck with it since.

Compare Kay Diamond Jewelry with James Allen.

Summarizing a review of Kay Jewelers in one sentence is not difficult: you should not purchase a diamond or engagement ring from them.

It might seem slightly hard on the company, but one does not have many options since its benefits are far from enough. Besides, purchasing an engagement ring from this jewelry store always implies spending a premium, often for a low-quality ring.

To ease your mind further, compare a ring from Kay Jewelers to one from James Allen. You will immediately notice (even if you are not a diamond expert) that the ring from James Allen will not only be of better quality but will most likely have a lower price tag.

Below is a review of Kay Jewelers and an analysis of whether you should spend any time contemplating purchasing a ring from the store.

Please read this story about Kay's staff replacing or selling fake diamonds.

  • 3 out of 5
    Product Quality
  • 4 out of 5
    Product Diversity
  • 3.5 out of 5
    Customer Service
  • 4 out of 5
  • 2.5 out of 5
  • 3.5 out of 5
    Website Use

      What Kay Jewelers Offer

      Kay Jewelers operate primarily as a chain mall-based jewelry store. This fact makes it more difficult for them to compete price-wise with an online-based store, pushing prices up and leaving room for criticism of staff in-store. Being mall-based, it offers easy access to customers who would like to browse their display.

      When it comes to the quality of the diamonds and engagement rings sold by Kay Jewelers, they do not meet the mark of online jewelers and many other brick-and-mortar jewelry stores. For those who do not know much about diamond quality and value, it might be easy to be fooled by the sales representatives in Kay Jewelers who push specific rings. Therefore, it is critical to read on diamond education and take someone along with you who is clued-up on diamond quality.

      What Makes Kay Jewelers Stand Out?

      Expansive inventory: Given that they have many stores across the county, there is a fairly wide range to choose from at Kay Jewelers. However, it does not mean that their collection necessarily comprises good quality diamond engagement rings.

      Reliable site: While the quality is in question, the Kay Jewelers site is pretty reliable. It is a vast company that many Americans trust, which translates towards the safety that comes with shopping on their site.

      Certification: Though this is where Kay Jewelers lack, it needs to be mentioned to potential buyers. Diamonds from Kay Jewelers do not come with a reliable certification, such as a certificate from GIA or AGS. It should seriously be considered since it could mean that the quality is lower than claimed by the store.

      Kay Jewelers Pricing

      Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat. Therefore, it is unfair to compare a 1.0-carat diamond from James Allen with a supposed 1.0-carat diamond from Kay Jewelers.

      When you consider the carat weight, color, clarity, and cut of the diamonds offered by Kay Jewelers, you will find that their prices are over-inflated and that you will be paying way more for a below-average diamond than you should. The diamond will also lose value by not having the correct certificate, which could come back to haunt you in the future when you try to sell your diamond.

      Custom Orders

      The commercialism of Kay Jewelers is shown through their custom-designed ring options on their site. They offer a wide range of custom design jewelry, but it mainly covers birthstone rings, sports rings, and class rings. Thus, it may not be something you ideally would be looking for when creating an engagement ring. You can visit a Kay Jewelers store to request a custom design, but with staff lacking relevant knowledge, achieving the ring of your dreams can be challenging.

      Moreover, creating your engagement ring with Kay Jewelers is impossible and inadvisable. It is so because you will not receive the expert craftsmanship that you would expect from a jeweler such as Blue Nile or Brilliant Earth