Kay Jewelers – A Review
Our Rating 3.1 out of 5.
Compare Kay Diamond Jewelry with James Allen.
Simply summarizing up a review of Kay Jewelers in one sentence is not difficult – you should not purchase a diamond or engagement ring from them.
This might seem slightly hard on the company, but the fact remains that Kay Jewelers do not offer any benefits to clients, and purchasing an engagement ring from this jewelry store will see you overspending on your budget and paying much more for an engagement ring than you should, often with the ring being of a very poor quality.
To ease your mind further, compare a ring from Kay Jewelers to one from James Allen. You will straight away notice, even if you are not a diamond expert, that the ring from James Allen will not only be of better quality but will more than likely have a lower price tag.
Below is a review of Kay Jewelers, and whether or not you should spend anytime contemplating purchasing a ring from the store.
A Brief History
The Kay Jewelers story began in 1916, founded by Edmund and Sol Kaufman, with a small retail spot in the corner of a furniture store owned by their father in Pennsylvania. Kay Jewelers are the second-largest mall-based jewelry retail chain in the USA, coming in second to Zales.
Sterling Jewelers, who is owned by Signet Corporation, head up Kay Jewelers, a sibling company to Jared Galleria of Jewelry, who also do not offer the greatest quality.
In 1997, Kay Jewelers adopting the tagline “every kiss begins with Kay”, and have stuck with it since.
What Kay Jewelers Offer
Kay Jewelers operate primarily as a chain mall-based jewelry store. This makes it more difficult for them to compete price-wise with an online-based store, pushing prices up and leaving room for criticism of staff in-store. Being a mall-based store, it offers easy access to customers who would like to stroll through and take a browse through their display, but at the end of the day, their engagement rings will always fair as more expensive when compared to online stores such as James Allen.
When it comes to the actual quality of the diamonds and engagement rings sold by Kay Jewelers, they do not meet the mark of online jewelers, as well as many other brick and mortar jewelry stores. For those who do not know much about diamond quality and value, it might be easy to fall into the trap of believing the sales reps in Kay Jewelers who push a certain ring, but this really does land up with an uninformed customer completely wasting their budget. This goes to show how important it is to read up on diamond education, and possibly take someone along with you who is clued up on diamond quality.
What Makes Kay Jewelers Stand Out?
Wide inventory – Having many stores across the county, there is a fairly wide range to choose from at Kay Jewelers. This does not mean though that there is a wide range of good quality diamond engagement rings.
Reliable site – While the quality is in question, the Kay Jewelers site is fairly reliable. It is a huge company that is trusted by many Americans, and this translates towards the safety the comes with shopping on their site.
Certification – This is a point that does not make Kay Jewelers stand out in a positive light, but is something that does need to be mentioned to potential buyers. Diamonds from Kay Jewelers do not come with a reliable certification, such as a certificate from GIA or AGS. This should be heavily considered, as it could mean that the quality of the ring is lower than what is stated by the store.
Kay Jewelers Pricing
What Kay Jewelers does to make their diamonds seem more affordable, is advertise diamonds as 1.0 carat, when in actual fact they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than that of a diamond weighing in at 1.0 carat, so it is not fair to compare a 1.0-carat diamond from James Allen and what is claimed to be a 1.0-carat diamond from Kay Jewelers.
At the end of the day, taking into account carat weight, the color, the clarity and the cut of diamonds offered by Kay Jewelers, you will find that their prices are over-inflated, and you will be paying way more for a below-average diamond than what you should. The diamond will also lose value by not having the correct certificate, which could come back to haunt you in the future when you try to sell your diamond.
The commercialism of Kay Jewelers is shown through their custom-designed ring options on their site. They do offer a wide range of custom design jewelry, but it mostly covers birthstone rings, sports rings and class rings – definitely not something you would be looking for when creating an engagement ring. You can visit a Kay Jewelers store to request a custom design, but with knowledge-lacking staff, this can be quite difficult to achieve the ring of your dreams.
Being so vast over the USA, creating your own engagement ring with Kay Jewelers is not only nearly impossible, but it is not advised. You will not receive the expert craftsmanship that you would expect from a jeweler such as Blue Nile, and you can expect the prices to be overly inflated.
Website Ease of Use
The website for Kay Jewelers, which is quickly expanding due to the demands of the online market, is quite pretty and full of pops of color. There are many different jewelry options to choose from, all of which are fairly easy to find.
There are often sales on the website, with a clearance page dedicated to mark down product. When viewing an engagement ring on the site, you do receive quite a bit of important detail, however once again this can’t really be backed up due to the lack of a recognized, worthwhile certification.
Being a chain store, you can expect the customer service to be somewhat below par. With so many mall-based stores, it would be difficult to find an expanse of staff with reliable knowledge in all things diamonds and jewelry.
Return Policy – Purchases can be returned to Kay Jewelers within 60 days of purchase, as long as the merchandise adhered to the strict return policy.
Warranties – There are a few different guarantees and warranties offered by Kay Jewelers, such as a Gemstone Guarantee, Brand Warranties, and Upgrades and Trade-Ins.
Kay Jewelers Financing Options
Kay Jewelers do offer to finance for a once-off purchase, for items over $500. The LONG LIVE LOVE credit card requires a 20% down payment before the purchase is made. This is for a 12-month special financing option.
The store also offers a 36-month special financing option for in-store bridal purchases of $3,000 or more, with zero down payments.
Why You Should Choose Kay Jewelers
- Stores found across the USA
- Brick and mortar store to view jewelry first hand
Kay Jewelers – Take Your Money Elsewhere
Kay Jewelers are fine for those browsing around the shopping mall looking for a gimmicky mother’s day gift, or a sweet pendant to buy for an anniversary. When it comes to a bigger purchase such as a diamond engagement ring, you need to be assured that the product you buy is a great quality item, and unfortunately, you will not receive this assurance from Kay Jewelers.
Take your business, and your budget, elsewhere, and instead make a purchase from James Allen or Blue Nile, where your money will be well spent and you will receive the engagement ring of your dreams.