Lee Hwa Jewellery – A Review
Our Rating 4.1 out of 5.
Compare Lee Hwa Jewellery with James Allen.
Lee Hwa Jewellery has some stunning stores; the kind of settings customers would want to be in when purchasing a diamond engagement ring. The ambiance and décor of the stores, though, is let down by some diamonds that vary in quality and come with high prices and settings.
For a more affordable shopping experience that can result in purchasing a stunning diamond engagement ring, a buyer would be better off visiting either James Allen or Blue Nile online.
A Brief History
The first Lee Hwa Jewellery store was opened in 1970 and was the first to be publicly listed in Singapore. Through innovative design and market-leading innovation, Lee Hwa Jewellery has become the official licensee in Singapore of Forevermark, a diamond brand from the De Beers group.
Moving forward with innovation, Lee Hwa created the first 19K solid Purple Gold, releasing it in 2000. With 15 boutiques across Singapore, it was also the jewelry company that made white gold popular among, and appealing to, modern women.
What Lee Hwa Jewellery Offer
Lee Hwa Jewellery offers customers a pleasant in-store experience, with luxurious stores that have a modern feel to them. The sales assistants are friendly and helpful, though the extent does differ from store-to-store.
Apart from diamond engagement rings, Lee Hwa also features some stunning collections of jewelry, both simple and enchanting, for people to choose from.
What Makes Lee Hwa Jewellery Stand Out?
Stores: The Lee Hwa stores have a modern and bright feel, with displays that are set out clearly around the store. The smaller stores give the impression of a larger retailer and help customers have a great experience. The stores all differ slightly, but there is a common thread of luxury and elegance among them.
Accessibility: There are 15 Lee Hwa boutiques, all set in upmarket locations, across Singapore, making it easily accessible for both locals and tourists.
Privileges: Lee Hwa offers privileges to certain customers who apply for the program. A minimum spend will see a customer invited to join the club whose members are offered discounts on Gem Set Jewellery, Premium Collections, Classic Solitaires, and other collections.
Lee Hwa Jewellery Pricing
Unfortunately, Le Hwa Jewelry does not have very competitive pricing. As a physical retailer, they have higher overheads and costs to pay, and while this always renders products costing more, Lee Hwa seems to push this to the next level.
Comparing similar pieces from Lee Hwa to Blue Nile, the Lee Hwa piece can end up costing anywhere between 30-60% more. This is a huge price increase, and quite frankly, Lee Hwa does not offer customers anything special to make up for such a premium.
Lee Hwa offers customers the exclusive experience to have their engagement ring designed. Customers can design bespoke jewelry with their personal designer inside a Designer Suite at the Lee Hwa Jewellery Diamond Promenade in ION Orchard or the Lee Hwa’s Jewelspace in Suntec City.
Customers can also apply for a personal design online using an appointment request form. This process costs $50 and includes the consultation and design with two revisions. However, this fee is redeemable off the custom order or any purchase from the Lee Hwa Jewellery boutique within 2 months.
From wedding bands to engagement rings, there are many options available to have designed with a personal designer at Lee Hwa.
Website Ease of Use
The Lee Hwa Jewellery website is done well. It is simple, elegant, and classy, and there is no barrage of information that takes away from the stunning jewelry. It features enough imagery to be appealing without being overwhelming.
The website is set out mainly by the different designers and collections at Lee Hwa, and hence a visitor will need to filter through those to view engagement rings. It is impossible to shop on the site or view the rings outside of their display on the page. It is more of a catalog or reference for customers to look at before heading into the stores. The collections are all lovely to look at and include different jewelry for different occasions.
The customer service at the Lee Hwa stores does vary, but it is by and large good, leaving customers satisfied after their purchase. There is not much shown on their site regarding customer service.
Contact: There is an easy contact page on the website with different avenues to get in touch with an assistant from Lee Hwa.
Privilege Club: The Privilege club allows for frequent customers to benefit from specials, discounts, early releases, and birthday vouchers.
Lee Hwa Jewellery Financing Options
Lee Hwa Jewellery does not advertise financing options, which seems to be normal with Singapore based jewelry retailers. Customers will have to finance their purchases.
Why You Should Choose Lee Hwa Jewellery
- Luxury store settings
- Supplier of Forevermark diamonds
- Helpful staff in-store
Lee Hwa Jewellery – High Premiums, Low Value
Lee Hwa Jewellery does offer a great store ambiance, a good experience for customers, and some beautiful diamonds, including the sought after Forevermark brand. However, their prices are extremely high to be justified. The experience offered in-store does not make up for the premium, and at the end of the day, it would be a huge waste of money to most, considering that one could purchase a stunning engagement ring from James Allen or Blue Nile online at a much lower price while still enjoying great customer service.
Here is the Official Website: https://leehwajewellery.com/