Helzberg Diamonds – A Review
Our Rating 3.4 out of 5.
Compare Helzberg Diamonds with James Allen.
Helzberg Diamonds is one of the oldest jewelry retail stores in America, featuring some genuinely exquisite and some of the best diamonds and engagement rings.
However, the price tags that Helzberg Diamonds' engagement rings and jewelry carry are more than those offered at online stores, such as James Allen or other reputable online retailers.
Given the beautiful quality of the stones and jewelry, is it worth a look at Helzberg Diamonds?
A Brief History
One of the oldest jewelers in America, Helzberg Diamonds opened its first store in 1915 in Kansas. The company celebrated its hundredth anniversary recently in 2015, a great accomplishment for any brand.
By 1958, Helzberg Diamonds had grown to 15 stores across the midwest in the United States. As of now, they have more than 200 stores across states in the USA.
What Helzberg Diamonds Offer
Helzberg Diamonds have some regular diamonds on offer that do not deserve serious consideration. However, one upside is the Masterpiece Collection, which features AGS-certified diamonds that come ready mounted. These diamonds are of outstanding quality and are visually beautiful.
But you cannot choose the setting you want to have these diamonds set into, which is why your choice is limited. While the diamonds are exceptionally stunning, they are not worth it if a customer cannot choose their ideal mounting.
What Makes Helzberg Diamonds Stand Out?
Masterpiece Collection: As mentioned, the Masterpiece Collection has some incredible quality diamonds that are extremely difficult to match elsewhere.
Brick and mortar: Helzberg Diamonds allows customers to view the jewelry and engagement ring up close and personal. It saves some worry usually experienced when buying online. Besides, it is always comforting to know that you can take your ring back to an actual store if there is a problem.
Engagement rings: There are some beautiful engagement rings for sale at Helzberg Diamonds. Some are already set (which could pose a problem for customers), while others can be set with different stones to personalize the ring further.
Lab-grown diamonds: For those who do not want to spend too much on a mined diamond, Helzberg Diamonds offers lab-grown diamonds. Apart from being environment-friendly, they are considerably cheaper and almost impossible to differentiate from mined diamonds with the naked eye.
Experience: Having remained in the industry for over 100 years, Helzberg Diamonds has extensive experience in the industry, materialized through its expert craftsmanship.
Helzberg Diamonds Pricing
Unfortunately, Helzberg Diamonds fall short when it comes to pricing. Resultantly, no fair comparison can be made between them and James Allen or Blue Nile because these two online stores provide you with excellent quality rings for affordable prices.
Furthermore, most of the diamonds offered by Helzberg Diamonds do not have proper certification, such as a GIA or AGS certificate. In the long run, this could work against you because it can decrease the value of your diamond, especially given that you will be paying a premium price for it.
You can customize a ring on the Helzberg Diamonds site by starting either with a diamond, gemstone, or a setting, choosing one of each. It allows customers to choose the perfect diamond, using the detailed filtering options and one of the many settings to create the perfect ring.
The website's custom order stage is straightforward to use, and the steps are clear enough to follow to finish the design of a ring.
You can also search custom-designed rings on the site to give you a better idea and some inspiration on what you might want in a ring.
Website Ease of Use
The website is a delight to use, with an easy interface and navigation that allows you to travel quickly to the page you want to view. The engagement ring section of the site is broken down by different filtering options, giving you the opportunity to view the different collections available.
You can also learn about diamonds—be they lab-grown or mined—and come across other important jewelry information to help you with the purchasing process.
Overall, the website is clean and elegant, with a great design that clearly shows all the information you might need when viewing an item of jewelry.
The customer service in-store at Helzberg Diamonds is often subpar and does not live up to the long-time history of the company. However, you will find better support from staff online, given that they are more clued-up regarding diamonds.
Full-time Customer Support: There is a permanent chat button on the site that allows you to send your queries to customer support. It will reply with a solution or help in a short period.
Return Policy: Helzberg Diamonds has free online and in-store returns, where customers can decide to return or exchange their rings within 60 days of the purchase date, in like-new condition.
Lifetime Jewelry Care Plan: Your engagement ring will be covered for cleaning and inspection every six months with the Lifetime Jewelry Care Plan. You will be required to sign up with your purchase and ensure that your item is checked every six months to continue to qualify.
Helzberg Diamonds Financing Options
Helzberg Diamonds offers a few financing options; these include the Helzberg Diamonds Credit Card, Helzberg Diamonds Private account, and Progressive Leasing.
The Helzberg Diamonds Credit Card offers expanded buying power, gives customers exclusive offers—you can apply for it both online and in-store. As for the credit card, the following options are available:
- Interest-free if paid off in 6 months.
- Interest-free if paid off in 12 months on purchases over $999.
- An interest of 9.99% APR charged on purchases of $1,999 paid off over 36 months.
Each of these options has different benefits, and so it is better to chat with a customer care agent who can guide you to choose the right one.
Why You Should Choose Helzberg Diamonds
- Beautiful diamonds in the Masterpiece Collection
- Lenient return policy
- Lab-grown diamonds offered as an alternative to mined diamonds
Helzberg Diamonds – Not the Best Option
While you cannot deny the stunning quality of some of the diamonds offered in the Masterpiece Collection, you will find a similar quality item for a much lower price online at James Allen or Blue Nile.
Unless there is a great necessity for you to purchase an engagement ring at Helzberg Diamonds, you should probably stay away and take your business online. By doing so, you will stretch your budget further, get proper value for your money, and receive a far better customer experience.