Goldheart Jewellery – A Review
Our Rating 3.85 out of 5.
Compare Goldheart Jewellery with James Allen.
Goldheart offer their customers a really good in-store experience, and the stores have a nice atmosphere, and even better, very competent salespeople. These two factors together can be the difference between a good jewelry store and a great one, but to not get too far ahead, one would need to look at the quality of the diamonds in questions.
Unfortunately, Goldheart diamonds can vary in quality, but all have one thing in common, they are all very highly-priced. Some of the diamonds and engagement rings sold at Goldheart can be found for half the price at reputable online stores such as James Allen or Blue Nile, which is a huge downer.
You will most definitely get more value for your money shopping online at James Allen or Blue Nile, but it is worth at least a visit to a Goldheart store, just to see the settings and meet the helpful sales assistants.
A Brief History
Goldheart is one of the many jewelry stores in Singapore owned by the Aspial Corporation, which focusses on jewelry, property development and also financial services. Aspial was formed in 1970.
Goldheart has 21 stores throughout Singapore and is considered one of the larger diamond retailers in the city. The jewelry store focusses mainly on bridal jewelry, and the different boutiques contain a wide range of bridal jewelry sets, and Goldheart is also the sole distributor of the Celestial Diamond, which is a special, 73-facet diamond that has a unique starburst cut.
The Goldheart boutiques can be found easily throughout Singapore, with many of the stores being found in the more upmarket shopping centers and locations.
What Goldheart Offer
Goldheart boutiques are really worth a visit. The stores are bright and open and have a very modern feel, which is elegance on its own. The displays are easy to browse through, and there are beautiful bridal collections to view through the various cases.
The salespeople at Goldheart are worth noting. They do go out of their way to ensure customers have a comfortable, yet incredible experience at the stores. Many chain retail stores lack when it comes to training their staff, but Goldheart seems to have put work into it, making it one of their most important practices. It cannot be stated enough how much salespeople can make or break an experience at a jewelry retailer.
What Makes Goldheart Stand Out?
Diamonds – There are some great diamonds to find at Goldheart if you manage to sift through the ones that aren’t so great. The better ones have great cuts, have a good diamond color and have a beautiful brilliance that does add to the overall sparkle of the ring.
Settings – Having such a wide variety of bridal collections has allowed Goldheart to include some very unique, whimsical settings to their collections. There is something for every taste to be found, and it does make shopping around at the store more entertaining.
Service – Customers can expect excellent service at Goldheart stores. The salespeople are not pushy and do not overwhelm the customer, instead, they give them space to peruse around the store, and are on call for when they are needed, to offer sound guidance and information.
Celestial Star Diamond – Goldheart is the sole retailer of the Celestial Diamond, The Star Diamond. It is the world's first 73-facet diamond with a starburst cut and is a truly spectacular stone.
Through all their pros of exceptional service and wonderful diamonds, Goldheart does not do themselves justice with the price tags they give their diamonds. Some of the diamonds have poor cuts and tables, and when compared to diamonds from Blue Nile or James Allen, the latter appear much larger or brighter than those sold at Goldheart but come with a substantially cheaper price tag.
At times, diamonds at James Allen or Blue Nile can cost up to 50% less than their counterparts at Goldheart, which is a massive saving when you are looking at the high prices of diamonds. Yes, physical retailers do often have higher prices, but increasing the prices to this extent is just unjustified.
Goldheart allows customers to custom design their rings to an extent. In the boutiques, customers can browse between different diamonds, which they can then pair with separate settings, to create a personalized and unique engagement ring.
While this does not allow for design from scratch, it does give some artistic license to pair two of their favorite items together.
Website Ease of Use
The Goldheart website is wonderful. It is very based on beautiful imagery instead of a surplus of words that become redundant after a while.
One thing to note is that you cannot shop online at Goldheart, it is merely a means for potential customers to browse through the different collections and jewelry that Goldheart offer. The gallery features some stunning pictures of their jewelry and diamonds, with a short description of each. However, this is fairly limiting as you cannot view one ring on its own.
You will need to connect to the eBoutique in order to shop online from Goldheart. The eBoutique is very similar to a catalog you would get walking past a jewelry store, but it serves its function, featuring jewelry and engagement rings to view and purchase online.
There are many other helpful resources on the site, such as the different boutiques to visit and the latest brochure of the jewelry and collections to view.
Goldheart can be commended on their outstanding customer service, and this can be expected between all their boutiques. The staff are wonderful and make the experience a memorable one for all clients.
Returns – There is a no return and no refund policy for online purchases. However, if you purchase an item from a Goldheart boutique, you have 10 days to return the item. If the returned item is a larger value than what you are exchanging it for, you will have to shop for the rest of the amount.
Shipping – Goldheart offers to ship to Hong Kong, Indonesia, Malaysia, Philippines, United States, Vietnam, Canada, and Australia.
Goldheart Financing Options
There is no financing option for Goldheart, so customers will have to finance their own purchases through another registered credit provider.
Why You Should Choose Goldheart
- Modern and bright boutiques
- Only retailer of the Celestial Diamond
- Great salespeople in-store
Goldheart – Great Service and Unfortunate Prices
It is such a shame that a retailer such as Goldheart has such wonderful service from its salespeople, and such stunning store settings and locations, only to be let down by their pricing. The prices that the diamond engagement rings hold at Goldheart are unfortunately too high to be considered, and cannot be justified by the service and settings. Your budget would be much better spent at James Allen or Blue Nile, where the diamonds are better priced and just as beautiful.
Here is the Official Website: http://www.goldheart.com/