Goldheart Jewellery Review: Are They Legit?

Goldheart is one of the many jewelry stores in Singapore owned by the Aspial Corporation, which was formed in 1970. It focuses on jewelry, property development, and financial services.

Goldheart has 21 stores throughout Singapore and is considered one of the larger diamond retailers in the city. The different boutiques contain a wide range of bridal jewelry sets since that is where their primary focus lies. Goldheart is also the sole distributor of the Celestial Diamond—a special 73-facet diamond with a unique starburst cut.

Their boutiques can be found easily throughout Singapore, with many stores in the more upmarket shopping centers and locations.

Goldheart boutiques are worth a visit; they are bright, open, and have a very modern feel. The displays are easy to browse, and there are beautiful bridal collections to view through the various cases.

The salespeople at Goldheart are worth noting. They go out of their way to ensure customers have a comfortable and incredible experience. It cannot be stated enough how much salespeople can make or break an experience at a jewelry retailer. Many chain retail stores lack when it comes to training their staff, but Goldheart seems to have put work into it, making it one of their most important practices. 

Diamonds: There are some great diamonds to find at Goldheart if one can manage to sift through those not worth considering. The better ones, though, have great cuts, good color, and a beautiful brilliance that does add to their overall sparkle.

Settings: Having such a wide variety of bridal collections has allowed Goldheart to include some unique, whimsical settings. There is something for every taste to be found, making the experience of shopping at the store more entertaining.

Service: Customers can expect excellent service at Goldheart stores. The salespeople are not pushy and do not overwhelm customers; instead, they give them space to peruse around the store and are on call when needed to offer sound guidance and information.

Celestial Star Diamond: Goldheart is the sole retailer of the Celestial Diamond, The Star Diamond. It is the world's first 73-facet diamond with a starburst cut and is truly a spectacular stone.

Through all their pros of exceptional service and wonderful diamonds, Goldheart does not do themselves justice with the price tags that they give their diamonds. Some of the diamonds have poor cuts and tables, and when compared to those from Blue Nile or James Allen, the latter appear much larger or brighter and come with substantially cheaper price tags.

At times, diamonds at James Allen or Blue Nile can cost up to 50% less than their counterparts at Goldheart, which is a massive saving considering the high prices of diamonds. Physical retailers often have higher prices than online ones, but increasing the prices to this extent is simply unjustified.

Goldheart allows customers to custom design their rings to an extent. In the boutiques, customers can browse between different diamonds, which they can then pair with separate settings to create a personalized and unique engagement ring.

While this does not allow for design from scratch, it does give a customer some artistic license to pair two of their favorite items together.

Based on beautiful imagery instead of a surplus of words that become redundant after a while, the Goldheart website is wonderful.

One thing, among others, to note is that shopping online at Goldheart is impossible but is merely a means for potential customers to browse through the different collections and jewelry that Goldheart offers. The gallery features some stunning pictures of their jewelry and diamonds, with a short description. However, this is fairly limiting as a ring cannot be viewed as a ring on its own.

Customers will be required to connect to the eBoutique to shop online from Goldheart. The eBoutique is similar to the catalogs people get while walking past a jewelry store. Still, it serves its function, featuring jewelry and engagement rings to view and purchase online.

There are many other helpful resources on the site, such as the different boutiques to visit and the latest brochure of the jewelry and collections to view.

Goldheart can be commended for its outstanding customer service, which can be expected at all its boutiques. The staff are wonderful and make the experience memorable for all clients.

Returns: There is a no return and no refund policy for online purchases. However, if an item is purchased from a Goldheart boutique, a duration of 10 days is given to returning it. If the returned item is of a larger value than what it is being exchanged for, the rest must be used to shop for something else.

Shipping: Goldheart offers to ship to Hong Kong, Indonesia, Malaysia, the Philippines, the United States, Vietnam, Canada, and Australia.

There is no financing option for Goldheart, so customers will have to finance their purchases through another registered credit provider.

• Modern and bright boutiques
• Only retailer of the Celestial Diamond
• Great salespeople in-store

It is such a shame that a retailer like Goldheart has wonderful service from their salespeople and stunning store settings and locations, only to be let down by their pricing. The prices that the diamond engagement rings hold at Goldheart are extremely high to consider and cannot be justified by the service and settings. One’s budget would be better spent at James Allen or Blue Nile, where the diamonds are better priced and as beautiful.