Gassan Diamonds Jewelry – A Review

Our Rating 2.9 out of 5.

Compare Gassan Diamonds Jewelry with James Allen.

Gassan Fine Jewelry is, in short, a store that you should avoid because there is no saving grace to be found. The store settings appear monotonous, while the diamonds are of shocking quality despite coming at premium price tags. You will not even have a good experience in-store, with the sales assistants coming across as though they do not want to be there.

There is no doubt that you can save money shopping online at Blue Nile or James Allen, where the rings and diamonds are exceptional, the service is great even though it is online, and the prices are incredibly reasonable.

A Brief History

Samuel Gassan founded Gassan Diamonds in 1945, though the company was initially more focused on cutting and importing/exporting diamonds, both rough and polished, and other gems and jewels. The company moved to a larger factory in 1960, where it then transitioned to become a tourist attraction. It was quite common for tourists to visit Gassan Diamonds in Amsterdam to see diamond cutters working. Afterward, the company opened a branch in Belgium, a few in Germany, Israel, Switzerland, and New York.

Gassan purchased the Amsterdam Diamond Center in 1996, and after this, the company expanded again to Beijing, the Chinese mainland, and Indonesia. This is to help push the tourism agenda, setting Amsterdam as the City of Diamonds.

What Gassan Offer

Gassan has a few things to offer customers, though none is positive. The stores are old and scream of being a tourist trap. The décor is outdated and does not provide customers with the class experience that they deserve. The sales assistants are no better; it seems as if their work there is a chore, which in no way inspires customers to continue along their purchasing process.

To top it off, Gassan does not use GIA certification—a huge red flag. Instead, diamonds sold at Gassan are graded by the HRD that is known for inflating diamonds’ quality. For a tourist store that boosts the idea of the City of Diamonds, not using GIA certification raises questions.

What Makes Gassan Stand Out?

Location: Gassan has stores in some of the most popular tourist locations. However, there is no reason to visit the stores when you are visiting one of the locations. It would be more worth your while to find a more reputable jewelry store in the area.

Quality: The poor quality of the diamonds sold at Gassan makes the store stand out. If you are lucky and have a keen eye for diamonds, you might pick out one of the decent diamonds in-store. But as a customer, you should never have to sift through ugly diamonds to pick an average one.

Customer service: Once again, this is not a positive stand out. The sales assistants in-store do not motivate customers to purchase and fit in with the bland, outdated décor in the stores.

Gassan Pricing

Gassan fails here. Coupled with the fact that their diamonds are of poor quality and not graded by GIA, Gassan is overwhelmingly expensive. Nobody should purchase such a subpar diamond for such a high premium because doing so is unjustified.

While comparing diamonds at Gassan to ones found online at James Allen, the extortion will become apparent. It will be difficult to find a diamond match at Gassan and James Allen since the latter does not store subpar diamonds. Moreover, you will most likely find that the diamonds at Gassan cost nearly three times more than their counterparts at James Allen. You could take the money you would have spent on a disappointing diamond at Gassan to purchase an exceptional, brilliant diamond and engagement ring setting at James Allen, followed by outstanding service and a great experience.

Custom Orders

Customers can create their rings on the Gassan website. This begins by browsing through different engagement ring settings and choosing between the different styles and metals. Once a design has been chosen, you are directed through to a page with the different diamonds available to set with the ring. This is about as far as the design process goes. While it does not allow for complete creative freedom, it is somewhat personal.

Website Ease of Use

Like the stores, the Gassan website is slightly outdated and seems very mismatched. There is a fair amount of imagery on the front page and much detail regarding their different stores.

When looking for an engagement ring, you can choose to view the rings by their metals. There is only one image available per ring and next to no information is offered on it.

Customer Service

Once again, the customer service at Gassan goes beyond non-existent; it is disappointing. However, some aftersales services and other policies on their site are worth noting.

Delivery: All items are delivered for free when purchased from the online store.

Returns: Items can be returned and shipped for free within two weeks of purchase for a refund, exchange, or store credit.

Insurance: All items, regardless of the kind, are insured when shipped.

Live Chat: Customers can begin a live chat and customer service portal online to receive personal advice.

Gassan Financing Options

Customers can utilize internet banking, MasterCard, Visa, American Express, PayPal, Mister Cash, or a Gassan gift card to purchase anything. Any financing will have to be through one of the private vendors and not through Gassan itself.

Why You Should Choose Gassan

• Tourist location
• Fair aftersales services

Gassan – A Shop To Avoid

There is no reason why anyone should fall for the tourist trap that is Gassan. The diamonds do not boast any good quality, and the pricing is simply outrageous. There is no good service in-store, and the décor is tired and depressing.

The value and shopping experience given by either James Allen or Blue Nile is by far superior. You can be sure to find an incredible diamond engagement ring for a fraction of the price.

Here is the Official Website:  https://www.gassan.com/