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The stores of Diamonds Direct are kept simple, clean, and
 welcoming. The staff is always ready to help and is reasonably well-versed in
 diamonds.

Most diamonds sold by Diamonds Direct come with&nbsp;<a href="https://www.petragems.com/education/diamond-certification/">GIA certification</a>,
 which is why customers are confident when buying diamonds from them.

The diamonds on offer from Diamonds Direct are stunning.
 Depending on your budget and what you are after, you will be pleasantly
 surprised by the quality, all suited perfectly to the engagement rings they are
 set in.

Overall, you will have a good experience entering a
 Diamonds Direct store and will most likely find a beautiful diamond engagement
 ring.

What Diamonds Direct Offer

Wide inventory:&nbsp;There
 are many good quality diamonds, and engagement rings at Diamonds Direct. From
 different style settings to&nbsp;<a href="https://www.petragems.com/education/diamond-cut/">different cut diamonds</a>, there is enough of everything
 to suit your needs and tastes.

Store availability:&nbsp;With
 14 stores across the USA, including sister stores, it is not hard to find a
 Diamonds Direct close by. Every store is well-run and offers a pleasant
 experience in-store.

Service:&nbsp;Diamonds
 Direct can be proud of the customer service they offer. In-store, the sales
 staff is clued up on diamond and engagement ring knowledge and guides customers
 in finding the perfect fit that matches their budget.

Jewelry selection:&nbsp;On
 top of a wide selection of engagement rings, Diamonds Direct also has an
 unparalleled selection of jewelry—from necklaces to bracelets, each of stunning
 quality.

What Makes Diamonds Direct Stand Out?

While Diamonds Direct offers some wonderful diamonds and
 engagement rings (a breath of fresh air compared to other brick-and-mortar
 jewelry stores), they cannot compete on price with online retailers such
 as&nbsp;<a href="https://www.petragems.com/james-allen-review/">James Allen</a>&nbsp;or&nbsp;<a href="https://www.petragems.com/blue-nile-review/">Blue Nile</a>. Due to overheads, inventory, and other
 costs, their prices are higher than online stores. Fortunately, Diamonds Direct
 has managed to keep their prices lower than other brick-and-mortar jewelry
 stores, only costing around 20-25% more than online stores, which might be
 worth it to some who want the real-life diamond purchasing experience.

Diamonds Direct Pricing

Online at Diamonds Direct, you can match a ring style,
 setting, and diamond to create a unique ring. It offers some freedom and
 creativity that allows you not to start from scratch but create a ring more
 personalized to your style.

There are many designs and settings to choose from, along
 with beautiful diamonds that should satisfy your design needs.

Custom Orders

Diamonds Direct has done well to create an easy-to-use
 website that is elegant and luxurious besides being straightforward.

When choosing engagement rings to view, you can choose the
 different styles to filter down. Once you have selected a ring, not much
 information is offered, though it is obtainable via customer care.

An education page on the site offers valuable information
 on Diamond Education, Gemstone and Pearl Education, Ring Styles, and Metals of
 Fine Jewelry. This additional information immensely helps first-time buyers
 make an informed decision.

Website Ease of Use

Diamonds Direct offers incredible service, providing beneficial and friendly customer care in-store and online. Their aftercare is
 extensive as well, ensuring that customers are happy long after a sale.

Online Customer Support:&nbsp;A
 useful chat button on the Diamonds Direct site will link you up with a
 customer support agent who will answer your queries and attend to your needs.

Return Policy:&nbsp;Diamonds
 Direct offers a 30-day money-back guarantee on purchases with a full refund.
 You can return an item in-store or through a courier service,

After-sales Services:&nbsp;Diamonds
 Direct offers complimentary services after a sale, such as cleaning, sizing,
 appraisals, and a lifetime upgrade on an engagement ring.

Lifetime Warranty:&nbsp;All
 jewelry is protected by a lifetime warranty covering the loss of side diamonds
 from design faults and manufacturing defaults.

Customer Service

Diamonds Direct offers an in-house credit card that
 facilitates purchases. It includes a convenient online application that results
 in a quick credit decision. If approved, you are given access to a revolving
 line and are allowed to make repeat purchases. The best part is that if you pay
 your account off in 12 months with regular monthly payments, you will be
 required to pay interest on your account. It is an excellent way for many to
 afford their desired engagement ring.

Diamonds Direct Financing Options

<ul type="disc">
 <li class="MsoNormal">Beautiful
 quality diamonds and engagement rings</li>
 <li class="MsoNormal">Offers&nbsp;<a href="https://www.petragems.com/">GIA certified diamonds</a></li>
 <li class="MsoNormal">Financing
 option through store credit card</li>
</ul>

Why You Should Choose Diamonds Direct

Diamonds Direct is slightly more expensive than online
 retailers. However, they offer a great customer service experience and quality
 items that cost less than other brick-and-mortar jewelry stores.

Purchasing an engagement ring from Diamonds Direct will
 give you a wonderfully personalized experience with a stunning ring you will
 cherish forever.

Diamonds Direct – The Perfect Choice for Personal Experience

Diamonds Direct is an independent retailer created when a
        diamond manufacturer in Tel Aviv decided to cut out the middleman and open a
        diamond s

Diamond Direct 2023 Review (are they to be trusted?)