Diamonds Direct – A Review
Our Rating 4 out of 5.
Compare Diamonds Direct with James Allen.
Diamonds Direct offers excellent service and value for those who want to make a diamond or engagement ring purchase in person. Their prices might be slightly higher than James Allen or Blue Nile, but they still merit a good recommendation.
Customer service and great quality diamonds sit ready at Diamonds Direct—a must-see for those who wish to visit a store to make a purchase.
A Brief History
Diamonds Direct is an independent retailer, created when a diamond manufacturer in Tel Aviv decided to cut out the middleman and open up a diamond store in Charlotte, North Carolina, in 1995.
Afterward, Diamond Direct opened up in seven different locations across the USA and was acquired by Blackstone, an investment fund, in 2015. Since then, Diamonds Direct has acquired two sister companies, Global Diamonds and Distinctive Diamonds, with the total number of stores now standing at 14. This has seen Diamond Direct taken to new heights, with continued success in all fields.
What Diamonds Direct Offer
The stores of Diamonds Direct are kept simple, clean, and welcoming. The staff is always ready to help and is reasonably well-versed in diamonds.
Most of the diamonds sold by Diamonds Direct come with GIA certification, which is why customers are confident when buying diamonds from them.
The diamonds on offer from Diamonds Direct are stunning. Depending on your budget and what you are after, you will be pleasantly surprised by the quality; all suited perfectly to the engagement rings they are set in.
Overall, you will have a good experience when entering a Diamonds Direct store and will most likely find a beautiful diamond engagement ring.
What Makes Diamonds Direct Stand Out?
Wide inventory: There are many good quality diamonds and engagement rings on offer at Diamonds Direct. From different style settings to different cut diamonds, there is enough of everything to suit your needs and tastes.
Store availability: With 14 stores to be found across the USA, including sister stores, it is not too hard to find a Diamonds Direct close by. Every store is well-run and offers a pleasant experience in-store.
Service: Diamonds Direct can be proud of the customer service they offer. In-store, the sales staff is clued up on diamond and engagement ring knowledge and guides customers in finding their perfect fit that matches their budget.
Jewelry selection: On top of a wide selection of engagement rings, Diamonds Direct also has an unparalleled selection of jewelry—from necklaces to bracelets, each of stunning quality.
Diamonds Direct Pricing
While Diamonds Direct offers some wonderful diamonds and engagement rings (a breath of fresh air compared to other brick and mortar jewelry stores), they cannot compete on price with online retailers such as James Allen or Blue Nile. Due to overheads, inventory, and other costs, their prices are higher than online stores. Fortunately, Diamonds Direct has managed to keep their prices lower than other brick-and-mortar jewelry stores, only costing around 20-25% more than online stores, which might be worth it to some who want the real-life diamond purchasing experience.
Online at Diamonds Direct, you can match a ring style, setting, and diamond to create a unique ring. It offers some freedom and creativity that allows you not to start from scratch but, instead, create a ring more personalized to your style.
There are many designs and settings to choose from, along with beautiful diamonds that should satisfy your design needs.
Website Ease of Use
Diamonds Direct has done well to create an easy-to-use website that is elegant and luxurious besides being straightforward.
When choosing engagement rings to view, you can choose between the different styles to filter down. Once you have selected a ring, there is not much information offered, though it is obtainable via customer care.
An education page on the site offers valuable information on Diamond Education, Gemstone and Pearl Education, Ring Styles, and Metals of Fine Jewelry. This additional information immensely helps first-time buyers make an informed decision.
Diamonds Direct offers incredible service, resulting in beneficial and friendly customer care, both in-store and online. Their aftercare is extensive as well, ensuring that customers are happy long after a sale.
Online Customer Support: There is a useful chat button option available on the Diamonds Direct site that will link you up with a customer support agent who will answer your queries and attend to your needs.
Return Policy: Diamonds Direct offers a 30-day money-back guarantee on purchases with a full refund. You can return an item in-store or through a courier service,
After-sales Services: Diamonds Direct offers complimentary services after a sale is made, such as cleaning, sizing, appraisals, and a lifetime upgrade on an engagement ring.
Lifetime Warranty: All jewelry is protected by a lifetime warranty covering the loss of side diamonds from design faults and manufacturing defaults.
Diamonds Direct Financing Options
Diamonds Direct offers an in-house credit card that facilitates purchases. It includes a convenient online application that results in a quick credit decision. If approved, you are given access to a revolving line and are allowed to make repeat purchases. The best part is that if you pay your account off in 12 months with regular monthly payments, you will be required to pay interest on your account. It is an excellent way for many to afford their desired engagement ring.
Why You Should Choose Diamonds Direct
- Beautiful quality diamonds and engagement rings
- Offers GIA certified diamonds
- Financing option through store credit card
Diamonds Direct – The Perfect Choice for Personal Experience
Diamonds Direct is slightly more expensive than online retailers. However, they offer a great customer service experience and quality items that cost less than other brick-and-mortar jewelry stores.
Purchasing an engagement ring from Diamonds Direct will give you a wonderfully personalized experience, with a stunning ring that you will cherish forever.