Diamonds Direct – A Review
Our Rating 4 out of 5.
Compare Diamonds Direct with James Allen.
Diamonds Direct offers great service, as well as great value, for those who want to make a diamond or engagement ring purchase in person. Their prices might be slightly higher than what you would find online at James Allen or Blue Nile, but not so much though that it would take away from a good recommendation.
Customer service and great quality diamonds sit ready at Diamonds Direct, and they are must-see for those who wish to visit a store to make a purchase.
A Brief History
Diamonds Direct is an independent retailer, created when a diamond manufacturer in Tel Aviv decided to cut out the middleman and open up a diamond store in Charlotte, North Carolina in 1995.
After this, Diamond Direct has opened up in seven different locations across the USA and was acquired by Blackstone, an investment fund, in 2015. Since then, Diamonds Direct has acquired two sister companies, Global Diamonds, and Distinctive Diamonds, which has grown the stores total to 14. This has seen Diamond Direct taken to new heights, with continued success in all fields.
What Diamonds Direct Offer
The stores of Diamonds Direct are kept quite simple, clean and welcoming. The staff is always ready to help and is fairly well versed in all things diamonds. What helps ease customers more when purchasing diamonds from Diamonds Direct is that most of the diamonds sold come with a GIA certificate, which should be a sure point when making a purchase.
The diamonds on offer from Diamonds Direct are really stunning. Depending on your budget and what you are after, you will be pleasantly surprised by the quality, all suited perfectly to the engagement rings they are set in.
Overall, you will have a good experience when entering a Diamonds Direct store and you will more than likely find a beautiful diamond engagement ring.
What Makes Diamonds Direct Stand Out?
Wide inventory – There is quite a large variety of good quality diamonds and engagement rings on offer at Diamonds Direct. From different style settings to different cut diamonds, there is enough of everything to suit your needs and tastes.
Store availability – With 14 stores to be found across the USA, including sister stores, it is not too hard to find a Diamonds Direct close by. All the stores are well-run and offer a pleasant experience in-store.
Service – Diamonds Direct can be proud of the customer service they offer. In-store, the sales staff is clued up on diamond and engagement ring knowledge and help to guide customers in finding their perfect fit that matches their budget.
Jewelry selection – On top of a wide selection of engagement rings, Diamonds Direct also has an unparalleled selection of jewelry, from necklaces to bracelets, all of great quality.
Diamonds Direct Pricing
While Diamonds Direct does offer some wonderful diamonds and engagement rings, which is a breath of fresh air compared to other brick and mortar jewelry stores, they still cannot compete on price with online retailers such as James Allen or Blue Nile. Due to overheads, inventory and other costs, their prices are higher than online stores. The good news is that Diamonds Direct has managed to keep their prices lower than other brick and mortar jewelry stores, only costing around 20-25% more than online stores, which might be worth it to some who want the real-life diamond purchasing experience.
Online at Diamonds Direct, you are able to match a ring style, setting and diamond to create a ring that is unique to you. This offers some freedom and creativity that allows you to not have to start from scratch but to be able to create a ring more personalized to your style.
There are quite a few designs and settings to choose from, along with beautiful diamonds that should satisfy your design needs.
Website Ease of Use
Diamonds Direct has done well to create an easy-to-use website that is elegant and luxurious, while still offering simplicity.
When choosing engagement rings to view, you can choose between the different styles to filter down, and then you can filter it more from there. Once you have selected a ring, there isn’t too much information offered, but this can be obtained from customer care.
There is an education page on the site that offers some really helpful information on Diamond Education, Gemstone and Pearl Education, Ring Styles and Metals of Fine Jewelry. This additional information really does a lot to help first time buyers or those who want to make an informed decision.
Diamonds Direct cannot be faulted on their customer service, offering helpful and friendly customer care both in-store and online. Their aftercare is substantial as well, ensuring customers are happy long after a sale.
Online Customer Support – There is a handy chat button option available on the Diamonds Direct site, which will link you up with a customer support agent who will see to your queries and needs.
Return Policy – Diamonds Direct offer a 30-day money-back guarantee on purchases, with a full refund. You are able to return an item in-store or through a courier service,
After sales Services – Diamonds Direct offers complimentary services after a sale is made, such as complimentary cleaning, complimentary sizing, complimentary appraisals and a lifetime upgrade on an engagement ring.
Lifetime Warranty – All jewelry is protected by a lifetime warranty that covers the loss of side diamonds from design faults and manufacturing defaults.
Diamonds Direct Financing Options
Diamonds Direct offers an in house credit card that facilitates purchases. It includes a convenient online application that results in a quick credit decision. If approved, you are then given access to a revolving line and are allowed to make repeat purchases. The best part is that if you pay your account off in 12 months with regular monthly payments, you will have no interest on your account.
This is a great way for many to afford that engagement ring that they have been after.
Why You Should Choose Diamonds Direct
- Beautiful quality diamonds and engagement rings
- Offer GIA certified diamonds
- Financing option through store credit card
Diamonds Direct – The Perfect Choice for Personal Experience
Diamonds Direct might be slightly more expensive than online retailers, but they offer a great experience both with customer service and quality items that do not cost as much as other brick and mortar jewelry stores.
Purchasing an engagement ring from Diamonds Direct will give you a wonderfully personalized experience, with a stunning ring that you will cherish forever.