How to Buy Diamonds in San Francisco

How to Buy Diamonds in San Francisco

How to Buy Diamonds in San Francisco

Posted by Sharif Khan on 24th Nov 2019

How to Buy Diamonds in San Francisco

San Francisco is a city that requires no introduction. The city is home to one of the modern wonders – the Golden Gate Bridge. Watching the sun rise over this majestic architectural marvel is an experience to relish forever. The beauty of the Golden Gate Bridge is as mesmerizing as its sheer span.

Besides this iconic bridge,  San Francisco is also famous for its wide assortment of western delicacies. It’s one of the only cities in the world that offer a diverse culinary experience. You can choose to sample the Irish coffee at the Buena Vista Café or savor some sea delicacies at the Fisherman’s Wharf. But your culinary tour won’t be complete without tasting some high-quality wine in Napa.

San Francisco is also famous for its favorable cool summer climate and its trademark fog. Whether you’re strolling the streets shopping for antique souvenirs or exploring the adjacent rolling landscapes, there’s never a dull moment in this glorious city.

Like most towns in the US, the streets of San Francisco feature all kinds of businesses. Diamond trade especially flourishes here. San Francisco’s relative safety makes it possible for any business to thrive. Therefore, it’s an ideal city to shop for diamonds, especially if you live on the West Coast.

But before you hit the streets, it pays to arm yourself with as much info as possible. San Francisco has reputable stores where you can hop into and get great bargains on a diamond. However, there are also jewelry shops that will make you regret ever shopping for diamonds here. Knowing where to go is key to having a successful diamond shopping experience. Read on for more insights on how to buy diamonds in San Francisco.

James Allen

How to Buy Diamonds in San Francisco

Research, Research, and Research Some More

Imagine walking into a motor showroom without the slightest idea of the car that you want. It’s worse if you’re shopping for a car to gift your friend or partner. While sampling the exhibitions, everything will look stunning. And since you’re inexperienced in matters automobiles, you’ll be at the mercy of the salesmen. Remember that sales assistants are known for their persuasive selling tactics. Before you know it, you’ll be driving the wrong car and possibly blaming yourself for being so naïve.

Shopping for a diamond is almost akin to shopping for an automobile. The stakes are mostly the same because first, you’re looking for a precious commodity. So, the chances are that you’re going to have to spend big. And secondly, you’d also want to buy high-quality gems at reasonable prices. Finding diamonds of exceptional quality and at competitive prices is easier said than done. But with adequate research, you can nail it.

Diamonds are mostly graded based on the Four Cs. Do yourself a favor and understand what these Four Cs are. For instance, what  color of diamonds do you desire? Are you into red, blue, or white diamonds? Similarly, you should settle on your preferred cut. While some people love the  round cut, others find the oval and Asscher cuts awesome.

Clarity is another important consideration. Diamonds are sold based on their scores on the  clarity scale chart. However, clarity is quite relative. Therefore, your best bet is to look for what appears eye-clean to you. The last element of the Four Cs is carat weight. It’s the easiest aspect to grasp. Above all, you should remember that these four elements affect the  price of diamonds.

When shopping for diamonds in San Francisco, this knowledge will help you determine what to prioritize and what to sacrifice. Let’s say you’re looking for a cut that blends well with the carat weight you’ve chosen. You’ll realize that  Asscher cuts tend to make diamonds look smaller than they are. With such a cut, you can freely increase the carat weight without sacrificing beauty.

So, before you go shopping, have a specific description of the diamond you want. The description should encompass all the elements of the Four Cs.


Know Where to Look

You can choose to buy diamonds in San Francisco online or offline. As you’ll discover, buying diamonds online is the better option. You get the convenience of shopping and having the merchandise delivered to your address of choice. Besides, the online marketplace features variety. You can sample diamonds on the displays of popular sellers comfortably for days. No cases of crowding, and certainly no bugging salesmen applying pressure selling tactics on you.

Another benefit of shopping for diamonds online is that it’s more secure. Incidences of jewelry heists aren’t rampant in San Francisco, as the city is reasonably safe. However, such cases aren’t wholly nonexistent. Some of the brazen diamond heists have appeared on the San Francisco CBS Local. Though jewelry thieves mostly target shop owners, you aren’t entirely safe either.

But the main reason for buying diamonds in San Francisco online is because the city has no diamond district. A diamond district is a designated street or section within a town, with a higher concentration of diamond vendors. An example is the New York Diamond District.

When searching for your ideal diamond vendor in San Francisco, the name San Francisco Diamond District may come up quite often. However, don’t get all mixed up. The San Francisco Diamond District is an individual merchant, not a diamond district. Therefore, you may have to research more on the vendor before buying from their store. Another store with a confusing name is the San Francisco Diamond Exchange. The store is a significant diamond wholesaler in the city.

Shopping for diamonds in a diamond district is an experience of its kind. You can sample many offers within a small area, without traversing the entire city. In the case of San Francisco, buying diamonds at brick-and-mortar stores isn’t very easy. You may have to hop from one store to another, throughout the entire city. Well, that’s not a trip you can complete in a day or two. Therefore, your best bet is to buy diamonds online.

Choose a Store Wisely

Now, this is the most hectic part of shopping for diamonds in San Francisco. But as an astute shopper, you should be discerning enough to tell a reputable dealer when you see one.

First off, you should establish how long the company has been in business. The longer, the better. You might also want to find out the kind of reviews the vendor has garnered. Most reputable merchants enjoy favorable reviews across legitimate review websites like Yelp. When checking up reviews, focus on buyer feedback. That way, you’ll establish whether the seller delivers on their claims or not.

The next thing is to go with a store that offers graded diamonds. Some sellers employ in-house grading professionals. However, experts recommend choosing a vendor whose diamonds are graded by third-party agencies. To make sure of that, always insist on seeing an independent grading report. Such reports provide consistent analysis of diamonds, based on the  four Cs. The report might be readily available on the merchant’s website. If it isn’t, request to see it before proceeding any further. If a vendor produces the report, you should check its authenticity. You can do that by verifying the details on the Report Check.

But what if you don’t have the time to substantiate the details on the Report Check? No need to fret. Just establish whether the report number is laser-inscribed on the girdle.

Membership of reputable jewelry trade associations, like the Jewelers of America, is a plus. It shows that the seller adheres to the ethical standards set by such associations.

After establishing all that, check on the seller’s physical location. If they have a brick-and-mortar store near you, you might want to head there personally. But if you’d prefer to complete the process online, check on the vendor’s shipping policy. Do they ship to your location? And if they do, what’s the average shipping duration?

Most importantly, check for any shipping insurance, and whether you’re required to sign anything. Also, ensure the vendor offers an excellent return policy. That will come in handy on the off chance you need to return the merchandise.

The final consideration is the payment options the merchant offers. If paying online, insist on secure payment methods such as PayPal. For credit card payments, ensure the credit card company offers some recourse if things go wrong.

Popular Diamond Stores in San Francisco


Bulgari offers some of the most exquisite diamonds in San Francisco. The store primarily deals in loose diamonds.

However, you can also find a massive collection of diamond necklaces, bracelets, and earrings. Exceptional customer experience is guaranteed. The vendor is located in San Francisco, CA 94108.

Tiffany & Co.

Here’s a diamond vendor that needs no introduction. Tiffany & Co. believes that every attire should be accessorized with the right jewelry. That’s why they strive to help their shoppers find the most suitable diamonds.

Tiffany promises an amazing diamond shopping experience. From diamond pendants to necklaces and branded solitaire rings, the store has it all. The store is among the busiest in San Francisco. Therefore, you might want to book an appointment for consultation purposes. Tiffany & Co. is available at 350 Post St. San Francisco, CA 94108

Shreve & Co

You probably know them for their luxurious timepieces. However, prestigious watches aren’t the only thing Shreve & Co offers. The company also stocks elegant pieces of  loose diamonds and diamond rings.

Besides their stunning collection of jewelry, this vendor provides many other services. Examples include appraisals, repairs, mounting, and custom jewelry designs. The company is located at 200 Post St. San Francisco, CA.

Jest Jewels

Jest Jewels have a couple of stores within San Francisco. That shows there’s something about them that gives them a retail edge over their competitors. The vendor offers contemporary clothing and handbags that suit all tastes and preferences.

Besides, they have a vast array of diamonds to complete your new, stylish look. The store is available at 1869 Union St., SF, 3 Embarcadero Center, SF, and 1791 Fourth St., Berkeley.

San Francisco is a haven of trade and tourism. The bustling city is home to hundreds of diamond merchants. The absence of a diamond district means these shops are scattered all over the city. But don’t let that dampen your spirits. Still, you can have a splendid experience buying diamonds here. All you need is to know where to look. And a great place to begin is by finding the best store online.

Good luck!