Midas Jewellery – A Review
Our Rating 3.6 out of 5.
Compare Midas Jewellery with James Allen.
There is not much that can be said about Midas Diamonds. The services offered by their sales assistants are not great while their prices are incredibly high as compared to other physical retailers. Moreover, the quality of the diamond leaves one with nothing to desire.
It is difficult to find a reason to shop at Midas Diamonds, especially since there are online stores such as James Allen or Blue Nile that offer stunning quality diamonds and engagement rings at a price that seems much more affordable than Midas Diamonds’.
A Brief History
Mr. Sait Altundag was born in Midyat, Turkey, in the 1930s. His first masterpiece jewelry design was inspired by his budding love for jewelry and his wife, Nicme Altundag. This piece was a silver belt, handcrafted and given to his wife on their wedding day, and was the first of many delicately crafted and designed pieces. His designs eventually became so popular that he soon opened his first jewelry store.
Unfortunately, Mr. Altundag passed away in 2012. His sons Ben, John, Andy, and Emanuel decided to continue the family business, wanting to grow it to be the most exquisite jewelry design company around.
The four sons renamed the business Midas in 1985, thereby honoring the King of Gold. They went on to open two stores in Australia run by two sons, a store in Istanbul run by another, and one in New York run by the fourth one.
What Midas Offer
At first glance, the Midas stores are wonderfully modern, simplistic, and laid out fantastically. The stores do a great job of drawing customers in, and the modern air is exactly what many would look for in a jewelry store. However, this experience does not extend to the sales staff. They seem to be pushy towards certain sales and use old school sales tricks to try and get a customer to make a purchase. The sales staff do a lot to push the importance of a brilliant cut, but often do not show customers a diamond deserving of the name.
Many of the diamonds shown by Midas are not worth being bought. Admittedly, there are some nice diamonds to be found, but many have poor cuts or strong fluorescence that lessen the value tremendously. A customer will need to have a good eye for diamonds to understand which can be worth their money.
What Makes Midas Stand Out?
Versatile Collections: Midas have specialized and versatile collections made to suit every taste.
Master Jewelers: Each Midas store in Australia has a master jeweler who can help to offer bespoke design services and ensure that each customer can find their perfect engagement ring.
Attention to Detail: Each stone that is sold at a Midas boutique has been meticulously reviewed by experts in fields such as gemologists, designers, and craftsmen to ensure that it has the high-quality standard that the company looks to uphold.
Midas pricing is unfortunately unaffordable compared to most of their counterparts. It is common, if not always definite, for physical retailers to have higher prices than online retailers because of having to hold physical stock and to tend to many more overheads to pay, but some physical retailers do exploit this.
While comparing a ring from Midas to a similar one found at James Allen, a 60% difference can be expected, which quite candidly, is unacceptable. No added service can be acquired from Midas to justify this, and the service leaves room for desire. Instead, it would be justifiable to use the money that can be wasted on an average ring at Midas and purchase a much better quality ring from James Allen that offers great service as well.
Midas do offer their customers the chance to design their own engagement rings with the help of expert craftsmen and designers. The customer is asked to first choose a diamond, following which the ring will ultimately be crafted to enhance the beauty of the stone. The rings are handmade and crafted by experts who can convey the beauty of the diamond to the ring, helping enhance the piece and make it truly unique.
Website Ease of Use
The Midas website is slightly overwhelming. The home page consists of images and scrolling text which can become quite confusing to transverse through at times. The theme is elegant, but the scrolling images do throw the customer off a bit.
To browse through engagement rings, filtering by Cut is essential. This does not automatically bring up a list of engagement rings, hence the requisite scrolling to find a selection. Once a ring catches fancy, either the ring can further be explored or more details can be read. There is limited imagery per ring, but there is a good amount of information in the form of a description and some qualities. A purchase cannot be made on the site and it will be required to then enquire about the ring to take it further.
There is much left to be desired with customer service at Midas, but there are some after sales services that are worth noting.
Repairs: Midas offer complimentary cleaning and repairs on workmanship and materials for all of their designs.
Master Craftsmen: Master jewelers and craftsmen help to care for pieces of jewelry once bought from the store.
Certification: Each diamond or gemstone is sold with a certificate of authenticity to help guarantee a genuine product.
Midas Financing Options
Given that it is not possible to shop online at Midas, there is no financing available for customers. If needed, customers can enquire about financing in-store or look to finance through a third party.
Why You Should Choose Midas
- Family run business
- Bright, modern, and elegant stores
There is no pulling factor for customers to shop at Midas Jewelry. The prices are exceptionally high and the quality of the diamonds is questionable at times. The sales assistants do not do much to help make the experience better either.
To save money and to ensure getting the best value for it, shopping online at James Allen or Blue Nile should be considered to receive a stunning engagement ring and great customer service.
Here is the Official Website: https://www.midasjewellery.com.au/