Midas Jewellery – A Review

Our Rating 4 out of 5

Compare Midas Jewellery with James Allen.

Online reviews about Midas Diamonds are mixed. Considering some of the recent positive reviews about the jeweler, we have upgraded our rating to 4 out of 5 for Midas Jewellery. We would highly recommend that buyers thoroughly read our diamond cut guides and use this diamond price chart as a reference while buying diamonds at Midas or elsewhere. 

A Brief History

Mr. Sait Altundag was born in Midyat, Turkey, in the 1930s. His first masterpiece jewelry design was inspired by his budding love for jewelry and his wife, Nicme Altundag. This piece was a silver belt, handcrafted and given to his wife on their wedding day, and was the first of many delicately crafted and designed pieces. His designs eventually became so popular that he soon opened his first jewelry store.

Unfortunately, Mr. Altundag passed away in 2012. His sons Ben, John, Andy, and Emanuel decided to continue the family business, wanting to grow it to be the most exquisite jewelry design company around.

The four sons renamed the business Midas in 1985, thereby honoring the King of Gold. They went on to open two stores in Australia run by two sons, a store in Istanbul run by another, and one in New York run by the fourth one.

What Midas Offer

The Midas stores are wonderfully modern, simplistic, and laid out fantastically. The stores do a great job of drawing customers in, and the modern air is exactly what many would look for in a jewelry store. While their sales staff rightfully highlight the importance of a brilliant cut diamond, they need to match such importance by showing customers diamonds that deserve such ratings.

Some diamonds shown by Midas may not be the best quality. However, they also offer high quality diamonds as part of their collection. A customer will need to have a good eye for diamonds to understand which can be worth their money and avoid ones with poor cuts or strong fluorescence that lessen the value tremendously.

What Makes Midas Stand Out?

Versatile Collections: Midas has specialized and versatile collections made to suit every taste.

Master Jewelers: Each Midas store in Australia has a master jeweler who can help to offer bespoke design services and ensure that each customer can find their perfect engagement ring.

Attention to Detail: Each stone that is sold at a Midas boutique has been meticulously reviewed by experts in fields such as gemologists, designers, and craftsmen to ensure that it has the high-quality standard that the company looks to uphold.

Midas Pricing

Midas diamond prices are higher compared to online diamond retailers. It is common, if not always definite, for physical retailers to have higher prices than online retailers because of having to hold physical stock and to tend to many more overhead costs.

Custom Orders

Midas does offer their customers the chance to design their own engagement rings with the help of expert craftsmen and designers. The customer is asked to first choose a diamond, following which the ring will ultimately be crafted to enhance the beauty of the stone. The rings are handmade and crafted by experts who can convey the beauty of the diamond to the ring, helping enhance the piece and make it truly unique.

Website Ease of Use

The Midas website can be slightly overwhelming. The home page consists of images and scrolling text which can become confusing to transverse through at times. The theme is elegant, but the scrolling images may become confusing.

To browse through engagement rings, filtering by Cut is essential. This does not automatically bring up a list of engagement rings, hence the requisite scrolling to find a selection. Once a ring catches fancy, either the ring can further be explored or more details can be read. There is limited imagery per ring, but there is a good amount of information in the form of a description and some qualities. A purchase cannot be made on the site and you will be required to then enquire about the ring as a next step.

Customer Service

As part of their customer service, here are some after sales services that are worth noting.

Repairs: Midas offers complimentary cleaning and repairs on workmanship and materials for all of their designs.

Master Craftsmen: Master jewelers and craftsmen help to care for pieces of jewelry once bought from the store.

Certification: Each diamond or gemstone is sold with a certificate of authenticity to help guarantee a genuine product.

Midas Financing Options

Given that it is not possible to shop online at Midas, there is no financing available for customers. If needed, customers can enquire about financing in-store or look to finance through a third party.

Why You Should Choose Midas

• Family run business
• Bright, modern, and elegant stores

Key Takeaways

While Midas's prices are slightly higher than what you would find at other online retailers, one may consider buying at their stores given the ease/benefits of in-person shopping. 

Midas should focus on improving customer service and diamond prices. In the long term, it may benefit the brand. 

Here is the Official Website:  https://www.midasjewellery.com.au/