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What are the most important tips that you need to counter the traps that you might encounter while shopping for an engagement ring or diamond online?
As part of our
commitment to transparency and customer service, we would like to offer some
key insider’s insights on the trapes that you might encounter while buying a
diamond or engagement ring and tips for how to counter or avoid it.
In general, the online diamond or fine jewelry industry has
become very competitive and mark ups are down to under 10% percent on prices in
most major online retail stores. These mark ups are barely sufficient to cover
advertising and staffing costs.
In today’s online market place, your goal should be
threefold: 1) get a good deal; 2) ensure you get a top quality diamond; and 3) ensure
that the diamond you get is conflict free and the precious metal used for your
jewelry is extracted in a sustainable manner.
Our Number One Tip would be to be Aware of Affiliate Marketers:
One of the not so cool parts of online affiliate marketing
in the diamond industry is that a bunch of folks present themselves as your
friends and offer you advice, tools, and insights without disclosing their real
intention. Many of these individuals are indirectly marketing for specific
companies and take commission by referring you to their websites. Therefore,
their sole objective is not to educate you or give you helpful information, but
to sell you something. These gurus usually represent one of the following
entities, but won’t acknowledge it, or acknowledge it in a very shady way:
- They are affiliate marketers and indirectly
market other merchants’ products
- They are consumer oriented websites, but are
displaying ads of various jewelry websites to indirectly influence your opinion
by indicating that such websites are more trustworthy or have top deals
- These websites are actually created and staffed
by jewelry companies themselves to direct traffic to their websites.
In order to counter this, here are a couple of tips:
- Beware and critical - ask why am I receiving this information for free if the advertiser is not selling any product.
- Compare at least 4-6 sources before you decide where
to make a purchase
- Compare the prices of all major vendors (consider checking small businesses like ours as well)
- Cross-reference your information with the actual educators such as 1) The
Gemological Institute of America (GIA); 2) American Gem Society (AGS); and International
Diamond Council, among others.
One of the sides effect of internet today is that such
affiliate marketers, through SEO tricks, rank themselves very high, and it
becomes almost impossible to distinguish between actual educators verses
Our Tip Number Two
Would be to Educate Yourself and Know What to look For:
There are seven important factors that affect the price of a diamond. They are cut, color,
clarity, carat weight, shape, certification, and fluoresces. Be sure to take
all of these factors into considerations while buying a diamond for your
engagement ring or any other jewelry.
Our Tip Number Three
would be to Say that Diamond Certification
You might get tailored opinions because someone wants to
sell you a particular diamond that is either not graded or is graded by a
particular lab. Beware of such opinions and go for a diamond that is graded by
either GIA, AGS, HRD Labs, or GCAL if you want the best.
Our Tip Number Four
would be to Suggest that Buying Directly From the Merchant is the Best Approach:
If you buy your stone online from a major marketplace, it is
most likely that the merchant is passing on the fees of the marketplace to you.
Usually they are about 15-20% on fine Jewelry. For example, Amazon charges the
merchant 20% of the sale amount – in other words, if we sell you a $3,000
diamond engagement ring, Amazon would take $600 of it at a minimum!
Our Last and Most
Important Tip would be to Safeguard Yourself:
Make sure you have the option to return the diamond or
engagement ring if you end up not liking what you buy. Also, be sure to read
reviews, profiles, and other company’s registration information before you
You might have heard, the new private is public. If you
research well, you’ll find out everything you need to know about diamonds, and buying
an engagement ring or diamond would be a pleasant experience. It is a major
investment and needs to be taken seriously!
Here at Petra Gems,
we offer a thirty days return policy with no questions asked. Our payments are
also only processed through PayPal. They protect buyers one hundred percent in
case a merchant do not fulfill or live up to their obligations. PayPal is a
wise choice for processing your payment if you get this option with other
merchants even though it cost us three percent in processing fees.
Don’t forget to check out our unique engagement
engagement rings, wholesale
ring settings, custom engagement ring , and wholesale engagement rings options…