Best Places

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Best Store

PROS


 
 
 
 
 In
 diamond engagement rings, as in everything else, the selection and variety you
 must choose from when shopping online are simply unbeatable by any physical
 merchant. Unlike brick-and-mortar stores that are limited by many
 considerations, including space, security, and costs, online merchants do not
 have to worry about those things and can offer a virtually unlimited array of
 jewelry for you to choose from. Talking about costs, brick-and-mortar stores
 usually have quite a lot of overhead costs due to the many furnishings and
 facilities required in a jewelry store, think rent, special light fixtures,
 etc. Online stores must only operate and maintain their website and logistics
 base. That reduces their cost of doing business drastically, meaning they can
 pass on the savings to you by offering better diamonds for reduced prices. In a
 brick-and-mortar store, the overhead is passed on to you, the buyer, meaning
 increased costs of the goods.
 
 
 
 



 
 
 
 
 Online
 stores also usually have solid return policies, effectively giving you a period
 within which you can decide not to continue with that ring. Go through the
 return policy carefully to ensure you will get your money back, not an exchange,
 and not after bogus amounts have been deducted as “restocking fees.”
 
 
 
 



 
 
 
 
 CONS
 
 
 
 
 


 
 
 
 
 The
 nature of the internet itself is the first, most obvious flaw in buying diamonds
 online. An unregulated market will have its share of unscrupulous merchants who
 are just out to swindle unsuspecting buyers.
 
 
 
 



 
 
 
 
 Your
 inability, as a buyer, to physically assess the stone before you buy it is
 another flaw, as it robs you of the opportunity to make the in-depth evaluation
 that only handling the diamonds can enable. Conversely, most people, including
 you, cannot evaluate a diamond properly. The advantage conferred by physical
 assessment may not be so big, and pictures may suffice for most people.

Buying Online

PROS


 
 
 
 
 Seeing a
 diamond in person is invaluable for someone who knows what they’re looking for
 in a stone. Inspecting it will be much easier and more thorough than can be
 done via a picture. Brick-and-mortar stores also sometimes have long-term
 policies that could be very beneficial, such as buy-back, upgrade, or
 maintenance policies. You may even find a store with a credit plan for long-term
 financing.
 
 
 
 



 
 
 
 
 CONS
 
 
 
 
 


 
 
 
 
 The most
 obvious and often pestering drawback to buying a diamond from a brick-and-mortar
 store is the salespeople themselves. Although they tout themselves as diamond
 experts when convincing you to buy a particular diamond, those
 self-certifications are mostly hot air. The purpose of the salespeople is to
 sell you diamonds, not necessarily to help you make a good decision, as they
 would have you believe, meaning that you can generally expect them to mislead
 you in one way or another.
 
 
 
 



 
 
 
 
 Overhead
 is another very big problem with brick-and-mortar diamond stores. After
 spending a ton of money on staff, rent, and fixtures, they have no choice but
 to transfer the cost to you, the buyer, meaning that you can generally expect
 higher prices for the same diamonds than an online store.For further details, check out our guide on the <a href="https://www.petragems.com/education/best-place-to-buy-diamonds-or-engagement-rings-online/">best places to buy diamonds or engagement rings</a>.

Buying In-Store

Unlike the would-be bridegroom of yesteryear, you have much more
        flexibility in deciding exactly where and how you want to buy an engagement
        rin

Buying Diamonds Online vs. Locally: Pros & Cons