Americus Diamond – A Review
Our Rating 4 out of 5.
Compare Americus Diamond with James Allen.
Americus Diamond is a retailer that is very much worth a visit. Their prices are slightly higher than online retailers such as James Allen or Blue Nile, but their incredible selection and superb experience offered to customers are very hard to match and might make the price hike worth it too many.
It is very rare to find a store with as much of jewelry and diamond selection as Americus and their massive store offers great quality diamonds and engagement rings, with an incredible selection to choose from.
The store is large, with Americus Diamonds having the largest diamond store in the USA, measuring up to 24,000 square feet. It truly is a one-of-a-kind experience!
A Brief History
Americus Diamonds is a family-owned and operated jewelry store in San Antonio. It has been in business for over thirty years, and claims the role of the largest engagement ring store in the USA, with over 3,000 engagement ring choices.
Americus Diamonds are heavily involved in their local community, helping to raise funds for non-profits in the area through the Americus Diamonds Circle of Support Program. They are also the official jewelers for many sports teams in the area.
What Americus Diamonds Offer
The biggest offering from Americus Diamonds is their incredibly large selection of diamonds and engagement rings. It is almost unmatched to other brick and mortar jewelry retailers, and customers are sure to find the ring they are after in-store.
Diamonds sold at Americus are GIA certified. There are some EGL certified diamonds left in stock, but Americus stopped purchasing these a few years back, and is just clearing out the stock. GIA certifications definitely do offer more weight than an EGL certification, so it is reassuring to know that the diamond you are buying form Americus has the proper certification, and will hold true to the properties declared.
The staff instore at Americus are also wonderful to deal with. All are fairly clued up on diamond education and do go out of their way to help customers view and find their perfect engagement ring.
What Makes Americus Diamonds Stand Out?
Brilliant Selection – Many brick and mortar jewelers’ fall short of offering a wide selection of engagement rings, diamonds and other jewelry to clients, but this is where Americus Diamonds stand out. Their huge store has an incredibly large selection of items, all on display in a four-story building.
Certifications – All diamonds now bought and sold by Americus Diamonds come with a GIA certification. Not only is this so important to make sure the diamond you are buying truly represents the qualities it is sold as, but it also ensures that your diamond will hold value into the future.
Great shopping experience – A shopping trip to Americus Diamonds is like no other. The simplistic and luxurious interior of the store is only matched by its incredible size. To top it off, the staff is great to deal with and will guide customers in the right purchasing direction.
Homemade Rings – Each diamond is hand-selected by the owner of the facility, and all the engagement rings are made by award-winning designers and expert craftsmen in San Antonio.
Americus Diamonds Direct Pricing
Being a brick and mortar store, Americus Diamonds cannot compete in price with online stores such as James Allen. They do stock a large inventory and do have overheads to pay, all which come back to the customer in higher price tags on diamonds and engagement rings.
However, Americus Diamonds do hold their own by not pushing their premiums up as much as other brick and mortar jewelers, and while prices are still higher than online, they are still fairly affordable. For many, the experience of visiting Americus Diamonds and purchasing a diamond or engagement ring in store is worth the premium pricing.
Americus Diamonds work with many local designers and expert jewelers to create some stunning engagement rings. When it comes to custom orders, one can enter the store and view the diamonds and setting options available. Once a selection and decision have been made, it can be requested that the desired engagement ring be made. This will obviously involve a premium charge but will be worthwhile for those wanting a personalized ring.
Website Ease of Use
Unfortunately, this is where Americus Diamonds fall very short. Their website is nearly non-existent, containing only educational videos and hundreds of testimonials from past clients.
The company has not caught up with the online shopping experience, and the only way to purchase a ring or view a piece is to actually visit this store. This cuts out many opportunities for potential buyers and does limit the company greatly.
Once again, with a lack of a helpful website, it is difficult to obtain any information before purchase on the warranties and refund policies that Americus offer. You would have to inquire in store as to what after sales services are offered, limiting the customers even further.
Helpful sales agents – In-store, you will find some very competent sales agents who will help educate customers on all things diamonds and engagement rings. With such a large store, there are a few sales agents there to help, all happy and willing to pay full attention to a potential client. There are often refreshments available for clients as well, and the sales agents will often allow customers to view their diamonds under microscopes with some extra diamond education.
Free resizing – Americus Diamonds offer free resizing on rings bought in-store.
Upgrades – You are able to upgrade your engagement rings in-store for Americus Diamonds jewelry whenever the time comes.
Americus Diamonds Financing Options
Americus Diamonds work primarily on cash purchases. However, there might be a few layaway or financing options available if inquired about in-store. Alternatively, customers can pay with check, cash or credit cards.
Why You Should Choose Americus Diamonds
- Diamonds come with GIA certification
- Largest jewelry store in the USA, with over 3,000 engagement rings
- Free resizing and cleaning
- Friendly, helpful staff who are well versed in diamond education
Americus Diamonds – Worth the Premium
The website for Americus Diamonds is virtually non-existent, but if this is something that does not bother you too much, the in-store shopping experience is worth the premiums paid on diamonds and engagement rings.
Not only is it the largest jewelry store across the USA with an incredibly large selection, but the staff are incredibly friendly and helpful, and go out of their way to make your experience memorable. Not to mention the diamonds and engagement rings are stunning!