GIA vs AGS GIA and AGS are considered two of the best diamond grading labs globally. Due to GIA's growth (the difficulties that come with managing a large operation), AGS might have a … read more

Diamond Certification The retail price of a diamond largely depends on how the diamond is graded in a grading report and/or "certificate." Grading reports by the American Gem Society (AGS), Gemol … read more

Asscher Cut Diamond Buying Guide Named after the Royal Asscher Diamond Company, Asscher cut was considered a revolutionary concept when it was created. While its popularity faded in the last ce … read more

VS1 and VS2 Clarity - what are they, and why should shoppers consider them? If cut is the most critical of the 4Cs (cut, clarity, color, carat), then clarity is the most misunderstood. Mos … read more

Bottom Line Follow this article on "Is diamond cut important?" to understand why cut matters and to what degree. Follow these diamond proportions to maximize your chances of buying a genuine ide … read more