Diamond Prices Determining diamond prices is a highly complex process, given the multitude of factors considered while pricing one. In the absence of essential price information and technical … read more

Best Places to Buy Diamonds & Engagement Rings In a nutshell, the top six places are: James Allen: While looking for high-quality natural GIA or AGS graded diamonds, lab-grown diamonds, and/o … read more

Key Takeaways Asscher diamonds are elegant and graceful. They are step-cut with open facets, unlike the brilliant cut. Given the open facets, we recommend buying a high clarity grade Ass … read more

VS1 and VS2 Clarity - what are they, and why should shoppers consider them? If cut is the most critical of the 4Cs (cut, clarity, color, carat), then clarity is the most misunderstood. Mos … read more

Bottom Line Follow this article on "Is diamond cut important?" to understand why cut matters and to what degree. Follow these diamond proportions to maximize your chances of buying a genuine ide … read more