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About Us

Petra Gems

Did you know the word “Petra” means rock, derived from the Greek word "Petros"? Gems essentially refer to the preciousness of particular stones due to their unique natural chemical compositions and characteristics. Part of the inspiration for Petra Gems also comes from the ancient city of Petra – a remarkable treasure of our shared history, and a majestic display of exquisite colors of rocks that gives the city the name “Petra.”

Summary:

Petra Gems (petragems.com) is a site dedicated to the education of diamonds, gemstones, and fine jewelry. Because of our experience in trading diamonds and fine jewelry for over a decade, we are positioned to be the number 1 educational source for diamonds and fine jewelry.

Petra Gems has established a name in the diamond industry for offering buyers high-quality educational content and insights. We have been featured in several prominent publications and consistently obtain 5 stars ratings on all online platforms. 

Background:

The founder of Petra Gems has a deep love for natural gemstones, especially precious stones like diamonds, rubies, emeralds, and sapphires. 

Sharif started trading diamonds and fine jewelry online during the early 2000s. As he developed his skills and started to feel more confident about the diamond trade, especially selling diamonds online, he started the process of developing a full site for Petra Gems in 2013. Subsequently, he developed trading relationships with major diamond manufacturers and sold millions of worth of diamonds. Sharif has collaborated with most of De Beers' sightholders.  

As result, Petra Gems has become an online authority on diamond education. We have had exposure to every aspect of the fine jewelry industry. In the early part of the last decade, we sold pre-owned and estate jewelry which gave us firsthand knowledge of the quality of jewelry offered by all major designers. We then worked with diamond wholesalers and suppliers and got a comprehensive understanding of the wholesale prices of diamonds and fine jewelry.

We consider three important factors when we recommend retailers to our visitors, including quality of long-term customer service, product quality, and price.

Seeking cheap is not the ideal approach. We believe when cheap is considered as the top priority, jewelers will compromise on quality to get you the cheap price, otherwise big discounts are just not possible in today’s marketplace where the maximum markup on the price of a diamond is about 20% on average. You get what you pay for is often true.

In the long term, diamonds are going to fall out of a mounting, and the mounting is also going to need repairs. You need a jeweler that you can rely on in the long run. 

Petra Gems Business Model:

Petra Gems partners with leading online retailers as an affiliate.

Among others, digital marketing can be broken down into three broad categories:

  • Pay per click type ads through Google's and Bing’s search and display networks, among others.
  • Social media marketing through Facebook, Instagram, Pinterest, and Snapchat, among others.
  • Affiliate marketing through websites and blogs where a fixed commission is paid to the referring site on each qualifying sale.

Now you must be wondering how Petra Gems can be objective and unbiased in its assessment if we receive a commission from our top-rated retailers?

This is possible because all major retailers have affiliate programs and they offer, more or less, the same type of incentives. We can sign up to be an affiliate for any brand we wish. We will be very selective and will only endorse websites that we are fully familiar with and ones whose products we have physically inspected or traded in the past.